Tag: mcommerce

This new shopping service is being provided by LV.com, bringing Chinese giants together.

WeChat has now announced that it will be broadening its mobile commerce offerings through the addition of a flight booking service that will be made possible through LV.com (which was formerly called 17u.cn).

This will bring WeChat into a partnership with a company in which Tencent currently has a stake.

The payments in this mobile commerce arrangement will, of course, support WeChat Payment. A consumer will be able to not only buy his or her ticket, but will also be able to receive notifications on the flight status, in addition to other related forms of information. All that they need to do is subscribe to an official LV WeChat account.

Currently, this mobile commerce option is available only in two cities, but this is meant to grow.

At the moment, WeChat is making this smartphone service available only in two cities in China: Shenzhen and Guangzhou. This will be only a starting point for the service, but there are plans to expand it outward into other cities, later on. The company has also specified that it will be broadening the service into the other forms of online booking that are available through LV.com.

Until now, there have been a large range of different categories of smartphone shopping based offerings that have been made available through WeChat. They have used the My Brand Cards channel in order to make it possible for consumers to be able to purchase tremendous ranges of different kinds of goods and services.

The company now feels that by adding the new option of being able to book flights fits in very well with its mobile commerce brand as it has established it until now. It will also be incorporating other travel related bookings in the future, which can include making hotel reservations or booking various types of tourism services such as getting tickets for a sightseeing tour. Those are not yet a part of the shopping experience but consumers should be expecting them before too much time has passed, considering the speed at which WeChat is known to expand.

A study in March 2014 has shown that income from smartphone based site visits on optimized sites has spiked.

According to the results of the analysis of mobile commerce data by Branding Brand, major retailers have seen a tremendous increase in the revenue that is generated by their sites that are optimized for smartphone users.

The data also showed that there has been considerable growth in smartphone visits and orders.

The leading mobile commerce platform’s analysis was released in the form of its own Index for March 2014. It revealed that major retailers are seeing an important increase in the traffic, orders, and revenue that is being generated over smartphones through websites that are optimized for those smaller screens. This data was a comparison between the figures that were being seen in March 2013 with those that were recorded last month.

Branding Brand issues its Mobile Commerce Index report on a monthly basis.

The most recent m-commerce report provided insight into the use of the channel by consumers and underscored trends across a stead client sample within a range of industries that included health and beauty, apparel, and home products. This report provides information from the most data available on commerce websites that are optimized specifically for smartphones in comparison to those sites that are not optimized and that receive traffic from both desktop computers and mobile devices.

The Branding Brand Mobile Commerce Index revealed a number of different year over year comparisons for eighteen major retail clients that they tracked throughout the twelve months leading up to March 2014. They included the following comparison between March 2013 and March 2014:

• Smartphone visits rose from 10,003,472 to 20,129,855 – an increase of 101.2 percent.
• Smartphone based orders rose from 59,080 to 135,640 – an increase of 129.6 percent.
• Revenue from smartphone shopping grew from $5,630,325 to $15,106,324 – a rise of 168.3 percent.

At the same time that the progress was made over mobile commerce websites, the share of desktop visits decreased within that year by an estimated 21.1 percent. The co-founder and CEO of Branding Brand, Chris Mason, consumers are not only using their smartphones more for shopping, but also for purchasing.