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Tag: mcommerce

eBay sees major gains during holiday shopping weekend

| November 29, 2012

 

eBay Holiday Shopping Mobile CommerceeBay reports mobile sales performance

eBay has experienced a very promising beginning to the holiday shopping season this year. The online retail giant has released data concerning mobile sales that were made over the Thanksgiving and Black Friday weekend. This data comes from eBay itself, as well as its Marketplaces, PayPal, and GSI Commerce divisions. The company will not be providing overall sales information this year, but its mobile sales have been made publicly available, showing a strong performance for the company’s various mobile commerce initiatives.

Mobile sales up across the board

According to eBay, the company saw a 133% increase in mobile transactions in the U.S. on Thanksgiving day from what they had been in 2011. The company also saw a 153% increase in mobile volume on Black Friday over the levels it had been last year. PayPal experienced a 173% increase in global mobile payment volume on Thanksgiving day and a 193^ increase in global mobile payment volume on Black Friday. GSI Commerce experienced similar results.

Positive performance largely due to focus on mobile consumers

eBay notes that much of the success it has seen in the mobile commerce realm comes from the company’s increased focus on mobile consumers. eBay has been positioning itself to engage these consumers in an aggressive way, well before the holiday season even began. The company predicts that mobile commerce and similar services will shape this year’s holiday shopping season and any companies not focused on appealing to mobile consumers could miss out on an ideal opportunity.

Mobile commerce becoming more popular in wake of holiday shopping

There is still a lot of time left in the 2012 holiday season and eBay expects to continue seeing positive results from its mobile commerce initiatives. Other retailers have been reporting similar results from their own focus on mobile commerce. The performance of these ventures is expected to boost the popularity of mobile commerce within the retail industry, encouraging more companies to adopt platforms that allow consumers to pay for products with their mobile devices.

Branding Brand highlights the performance of mobile commerce

| November 28, 2012

 

Branding Brand survey shows mobile commerce performance on Black Friday

Branding Brand, a leading mobilMobile Commerce Branding Brand Surveye commerce platform used within the retail industry, has announced the results of its Mobile Commerce Index for Black Friday survey. The survey is meant to highlight the performance of mobile commerce amongst consumers on the most important day of the year for the retail industry: Black Friday. The survey shows that mobile commerce was largely successful in boosting the mobile sales within the retail industry by a significant margin.

Mobile sales up 128%

The survey accounts for 66 mobile sites developed by Branding Brand for retailers participating in mobile commerce. These retailers span a wide variety of industries and has shown a great deal of interest in engaging mobile consumers, identifying these consumers as a major opportunity for growth. The survey shows that mobile sales on Black Friday grew by 128% over what they had been in the previous year. Mobile traffic also grew by 101% over the level they had been in 2011.

Most consumers used iOS devices for mobile commerce

Branding Brand suggests that mobile commerce has played a major role in this year’s holiday season, as far as the retail industry is concerned. The survey shows that most consumers made use of iOS devices to access e-commerce sites. Android devices, especially those equipped with NFC technology, were still used and were largely responsible for purchases made within physical stores from an actual mobile device. The iOS platform does not currently support NFC technology.

Retailers may be inclined to support mobile commerce

Mobile commerce had been expected to play a significant role for the retail industry during Black Friday. Branding Brand suggests that this is the case and that the retail industry has now been shown evidence of the capabilities of mobile commerce. With Black Friday leaving many retailers in a positive financial position for the remained of the fiscal year, they may be inclined to invest more support into mobile commerce for the future.