Tag: masterpass mobile payments

Drivers will soon be able to complete secure purchase transactions from within their vehicles.

A recent announcement has revealed that OnStar will soon allow drivers to make MasterPass mobile payments in GM vehicles. OnStar is a General Motors subsidiary and offers a subscription-based in-car communication service.

The mobile payments service was created in collaboration with IBM and will be available in several 2017 GM vehicles.

The service let drivers use their MasterPass mobile payments accounts to buy products and services. The transaction will run via OnStar and will be embedded within “many GM vehicles” next year.

A statement from MasterCard said: “By embedding MasterPass within OnStar Go, MasterCard will enable drivers and passengers to safely make secure and seamless payments for goods and services using credit or debit cards stored within their MasterPass wallet.”

This MasterPass mobile payments service will make it possible for merchants to provide a more connected experience.

In combination with IBM Watson, the OnStar mobile wallet service will develop new “connected driving experiences.” For instance, if the driver decides to buy a take-out breakfast from one of the restaurants on the OnStar Go merchant marketplace, new options would become available. That restaurant could, for example, ask the driver about ordering certain menu items based on purchases previously made there.

Consumers can make their orders ahead of time and checkout through the MasterPass service within their vehicles. They can then drive to the store or restaurant location to pick up the order. Since the transaction has already been handled through OnStar, that step needn’t be taken in-store. This helps to reduce the amount of time needed in order to make a purchase, providing a smoother experience.

Over time, as the driver continues to use MasterPass mobile payments, the merchants from whom the consumer makes purchases will be able to identify that individual’s shopping trends. This will make it possible for merchants to craft offers that are personalized to the unique preferences of each shopper. With customized and relevant marketing, consumers may find the offers they receive to be more appealing and may act on them on a more regular basis.

The MasterCard service is now going to add in-application purchases to its offerings.

MasterCard has just announced that its MasterPass mobile payments wallet will be available for making in-app purchases as well as the already existent option for merchants to embed the transaction type into their e- and mcommerce websites.

This announcement was made by the credit card giant in Barcelona at the Mobile World Congress.

Among the very first to use this new in-app mobile payments opportunity from MasterCard are Major League Baseball and Starbucks Australia. By bringing the smartphone wallet to applications, the company is acknowledging that consumers are shopping with their favorite retailers through branded retail apps on an increasing basis. This is the case whether those shoppers are on the go or actually within the store, itself.

As MasterCard recognized this trend, it only made sense to ensure that its mobile payments were compatible with it.

The senior vice president and group head, U.S. emerging payments lead at MasterCard, Purchase, New York, Mario Shiliashki, explained that as a growing number of consumers shop at retailer locations by way of mobile apps or with applications and browsers combined, it has been very important for the company’s offerings to adapt. He added that it is common for smartphone using consumers to find the experience from a dedicated app to be more appealing.

Therefore, by allowing MasterPass transactions to be available in stores, on websites, and in apps, Shiliashki feels that it will help to enhance the complete shopping experience. Providing compatibility with its mobile wallet in applications means that consumers will be able to choose the experience that they feel is the most appealing, relevant, and appropriate for their own needs. He also stated that it has allowed the company to bring the online and in store experience closer together.

The appeal for consumers to choose mobile payments through MasterPass instead of paying with credit cards and other means through each individual retail application is that it allows a transaction to be securely completed from one wallet, without having to provide payment data with numerous different merchant application providers.