Tag: m-commerce

Mobile shopping boosts e-commerce spending

| January 2, 2015

An analysis of comScore data has revealed that 14 percent of all consumer disposable income was spent online.

A report issued by comScore, based on an analysis of their data has shown that the holiday season was working out to be a successful one for the majority of retailers, as spending was slightly higher than had been anticipated, partly because of the contribution of mobile shopping.

Desktop and laptop based shopping had increased by 15 percent from November 1 to December 21.

That was higher than the predicted increase by comScore, which had been 14 percent, and was higher than the growth that was recorded over the same period of time in 2013, which was 10 percent. That figure included the contribution made by mobile commerce, which represented about half of the online traffic during that time. comScore has reported that they estimate that over 2013, the 2014 m-commerce was up by about 25 percent. Total retail commerce was recorded at 17 to 18 percent higher than it was in 2013.

comScore estimated that during the fourth quarter, desktop and mobile shopping would take up 14 percent of discretionary spending.

mobile shopping - spendingMobile commerce has been experiencing an especially large growth and, according to the data from comScore, it has been boosting the shift toward online spending that has been taken by consumers. In terms of holiday spending penetration, it now represents about 15 percent.

According to figures from Outperform, the large retailer, Target, has made its way up to include itself among the top online retail sites throughout the most important shopping period of the year. In fact, it was ranked as being in fourth place, in 2014. This was greatly driven by the Cartwheel mobile app. comScores data revealed that 62 percent of the visits to Target over mobile were generated through that app, which rivals Amazon.com, the current e-commerce leader (at which 66 percent of visits are mobile based).

The average percentage of online visits from mobile shopping consumers is 30 percent, according to comScore, showing that target is well above that level. It is clear that the retailer’s strategy to use the Cartwheel app to target the Millennial generation is proving to be highly effective, so far (particularly as it was offering free shipping during the holidays).

Christmastime mobile commerce was huge in Brazil

| January 1, 2015

Sales almost doubled over the holiday shopping season in 2014, when compared to the year before.

According to E-bit, a Brazilian e-commerce consultancy, sales that were made over mobile commerce in the country, during the Christmas shopping season, almost doubled in 2014 when compared to the figures that were produced during that same span of time in 2013.

From November 15 through December 24, there was an increase of 96 percent in m-commerce purchases.

The purchases made over mobile commerce represented 8.8 percent of the total online sales that were experienced in the country. Comparatively, in 2013, smartphone and tablet based shopping made up only 4.5 percent of the total online sales, during the same period of time. When it came to revenue, m-commerce also made up 8.8 percent of the total during the holiday shopping period. This represented an increase of 82 percent over the figure generated by the firm in 2013.

A considerable part of the growth in Brazil’s mobile commerce figures were the result of Black Friday’s sales.

Mobile Commerce Growth in BrazilE-bit reported that on that one day alone, there was a growth of 609 percent over m-commerce, when compared to Black Friday in 2013. The director of the firm, Pedro Guasti, said that “The share of mobile devices in virtual shopping is already nearing 9%. New entrants – those with no Internet access, as well as those with access from computers – are now migrating to smartphones and tablets”

Among the main drivers of the use of mobile devices for shopping purposes has been their rapid and growing penetration throughout the country. As more consumers own smartphones and tablets, it has caused the amount of marketing and selling targeting consumers using those gadgets to rise considerably. This was made clear, recently, by the panel at the São Paulo based Mobile+ Forum.

Equally, the instability of the broadband connections in Brazil have the potential to frustrate possible customers and have, according to the forum’s panelists, led shoppers to abandon their shopping carts before their transactions are complete. This will clearly be an important hurdle for mobile commerce to overcome if it is to continue it staggering growth rate in the country.