Tag: m-commerce

New platform set to bring more attention to social commerce

| June 16, 2015

WeStore platform combines mobile commerce with social media

LightInTheBox, an online retail company, recently launched its new WeStore platform, which combines social medial and mobile commerce. The platform is available for both Android and iOS devices and supports 18 languages and mobile Internet browsers. WeStore is meant to be driven by social networks, connecting consumers together and using this to encourage shopping online and the purchase or products. This is a concept that is becoming more important to the retail space known as social commerce.

Social commerce is gaining momentum in the retail space

Social commerce is relatively new and involves the blending of mobile shopping on social networks. Social media plays a significant role in the lives of mobile consumers and heavily supports social interaction among people throughout the world. Retailers can use social networks to effectively engage consumers. Many people also talk about their purchases on social media sites, which can influence other consumers and encourage them to purchase similar products from brands.

New platform could open up new opportunities in the e-commerce space for both consumers and retailers

social commerce - Man with tabletWeStore allows users to create their own mobile store and sell products leveraging the power of social networks. Users can take pictures of the products they wish to sell and share these via social sites and apps, including Whatsapp. LightInTheBox believes that the platform will lead to new opportunities in domestic and international e-commerce, which may help further promote the growth of social commerce.

LightInTheBox reports a 30% increase in mobile revenue during the first quarter

At the end of March, LightInTheBox reported that it saw a 30% increase in mobile revenue during the first quarter of the year. The company’s net revenue has also increase by 7.4%, reaching $87.6 million, an increase from the $81.5 million it reported in the first quarter of 2014. Mobile commerce is showing healthy growth in various sectors and social media is beginning to grow more powerful in the mobile world. As the two continue to mingle, social commerce is likely to become a very powerful force in the retail space.

Ericsson and Verifone partner to find success in mobile commerce

| June 15, 2015

Companies team up to establish stronger position in the mobile commerce space

Ericsson, a leading communications technology firm, has announced that it has formed a partnership with Verifone Mobile Money. The two companies will work to make it possible for Ericsson’s to participate in the mobile payments sector. Together, Ericsson and Verifone intend to offer NFC-enabled point-of-sale services, as well as those that operate without relying on NFC technology. Such solutions may make it easier for consumers to use their mobile devices to shop for and purchase products both online and in physical stores.

Ericsson aims to make use of Verifone Mobile Money software for its Wallet platform

Partnership in Mobile CommerceEricsson will be integrating Verifone’s mobile payments technology into its Wallet platform. The Ericsson Wallet can be used to make mobile transactions and is supported by numerous retailers throughout Europe and elsewhere. NFC technology will be at the forefront of the partnership, as this technology is considered to be the backbone of the mobile commerce world. This technology allows digital information to be transmitted over short distances.

Consumers show strong favor for mobile commerce

Consumers have come to embrace mobile payments quite readily. This is because of the convenient nature of mobile transactions and shopping in general. Platforms, such as Ericsson Wallet, can be used to pay for goods and services using nothing more than a mobile device. Such platforms are particularly popular among consumers that do not have bank accounts, as it gives them a way to effectively manage their finances.

Partnerships allow companies to compete more aggressively in the mobile commerce space

Partnerships are becoming more common in the mobile commerce field. These partnerships are leading to more progress in the mobile space, producing innovative platforms that are proving to be quite attractive to consumers. These partnerships are also making it easier for merchants to enter into the mobile commerce space and engage consumers more effectively than they have been able to in the past. Partnerships also allow companies to compete more effectively with others that are interested in the mobile commerce market.