Tag: m-commerce

Wish has announced its successful acquisition of Locket

Wish, a relatively new mobile commerce company that has been growing very quickly, has announced that it has acquired Locket, a company that has developed a platform to display advertisements and other content on smartphone lock screens. Locket has become somewhat popular, as it has managed to transform lock screens into an effective engagement tool for companies looking to connect with mobile consumers. The acquisition could open up new opportunities for Wish, especially as mobile commerce becomes more popular.

Lock screens may provide new opportunities for those interested in mobile commerce

The lock screen may be one of the features of a smartphone that receives the most attention. Those with mobile devices often look at their lock screens, typically to check the time and notifications. Considering how often people look at their lock screens, there may be significant opportunities for engagement, especially when it comes to mobile commerce. The lock screen could be used to expose consumers to products that they may be interested in, and provide them with a way to purchase these products through a mobile commerce platform, such as Wish.

Wish continues to see strong growth as it engages mobile consumers

Wish has experienced a rapid growth over the past three years. The company has been somewhat silent with its endeavors, but has managed to attract a great deal of support from consumers and retailers throughout the country. Wish is responsible for four applications: Wish, Geek, Cute, and Mama, all of which have managed to find a place with consumers.

Acquisition could add more momentum to Wish’s continued growth and success

Wish may benefit from Locket’s expertise in engaging mobile consumers. This may add further momentum to the growth that Wish is experiencing currently and provide the company with more mobile commerce opportunities on which to capitalize. As mobile commerce grows, the demand for services that make it easier for consumers to shop for and purchase products on their smartphones is growing significantly, placing companies like Wish and Locket in a powerful position to connect with consumers.

Much of the future of smartphone based shopping may be designed to cater to this demographic.

The growing number of highly convenient options that are available through m-commerce are starting to become exceptionally appealing to moms, particularly those with very young children and who are struggling to keep up with a hectic schedule.

Retailers that are especially focused on that demographic are starting to make changes to appeal to them.

Among those retailers is Diapers.com. They are currently changing the way that they do business in order to cater to the new m-commerce environment that has become highly popular among their top demographic – moms with babies and toddlers. These retailers are discovering that moms have their smartphones with them no matter where they are and those devices are becoming their go-to option to investigate products, find pictures of rashes to try to identify what is on their baby’s skin, or watching videos to help them to get a cloth diaper technique down-pat.

They are texting pictures to proud grandparents and are using m-commerce to do their shopping.

This has led not only to the convenience of being able to order whatever products they discover that they need, whenever they need it, but research has also shown that when they are overtired, they are also making some rather interesting impulse purchases.

According to the Diapers.com senior vice president of marketing and business development, Michal Geller, “Moms send us stories all the time of nursing her baby at 3 a.m., realizing she’s almost out of diapers or some other essential, placing an order with us through our app, and having the package show up at her door later that day.” Geller added that “Same-day delivery is a game-changer for busy moms,” which is supported by research that has indicated that the diaper market, all on its own, will reach $52 billion worldwide over the next two years.

Though the majority of consumers enjoy taking on mobile shopping at a slower, gradual pace, moms have already established themselves as a considerable demographic that are using this channel on a regular basis to research their purchases, and often to make them, as well.

TechCrunch numbers suggested that m-commerce made up only 1 percent of the complete retail market space in the United States, last year. That said, about half of all Diapers.com purchases were made from smartphones or tablets. That, according to Geller, represents a spike of 25 percent over 2013.