Tag: m-commerce

As smart mobile devices take their hold on the general population and make shopping easier through apps, mobile commerce is on track to grow 300% faster than traditional eCommerce by 2016.

Coupofy.com, a leading database of online coupon codes has observed mCommerce’s growth firsthand. In 2014 there were 560 million mobile coupon users who redeemed 16 billion coupons, this is expected to rise to 1.05 billion users and 31 billion coupons by 2019!

Data researched by Coupofy suggests that between 2013 and 2016 mobile shopping will have grown 42% compared to regular eCommerce’s 13%, and mobile users will spend a total of $600 billion in 2018, a 400% growth from 2014’s $200 billion.

Denmark, Norway, Sweden, China, and Spain are leading this growth, each seeing a rise of around 50% in mobile shopping popularity between the same time period. Emerging markets like India and Taiwan saw a 60% increase between 2012 and 2014 as mobile devices became more prevalent among their populations.

There has also been a parallel increase in overall mobile internet revenue streams, with more consumer apps being paid for, more businesses adopting mobile based work environments, and subsequently more advertisers and investors spending their budgets on targeting mobile users.

It’s no surprise that leading traditional eCommerce site Amazon.com is leading the charge in mCommerce, with 110% growth in 2014, earning revenues of $16.8 million. They are followed by the likes of Apple ($14 billion), Chinese store Jingdong Mall ($5.8 billion), Google Play ($4.4 billion), and QVC ($1.86 billion).

With increasing mobile device use among lower income consumers in Asia, their huge populations are set to account for almost of half of mobile spending by 2018. Some 68% of all Chinese online consumers say they have already shopped with a smart phone.

The most lucrative mCommerce market is Computer/TV/Multimedia, managing an average order value of $212. Apple Users spend on average $15 more than Android users per transaction, while Tablet users spend $36 more than their smartphone cousins. In the battle of the sexes men spend $24 more than women, but women spend the majority of their money on clothing & accessories while men prefer sports products.

Proving that user friendliness is a key driver of mCommerce growth, mobile users prefer shopping apps to their device’s browser.

This exciting new data can be seen in full with the following Coupofy infographic: http://www.coupofy.com/blog/mobile-commerce-growing-300-faster-than-ecommerce-infographic

A recent survey has shown that apps play an important role in m-commerce decision making.

The results of a new survey that was conducted by Apptentive have shown that most shoppers will browse through at least one retail mobile app before they actually head out to a brick and mortar shop to purchase the item they have been considering.

The survey involved the participation of 350 people, and was held in July 2015 regarding shopping habits.

What the survey showed was that when consumers were considering making a purchase, many of them would turn to a mobile app, or several applications, to help them through the decision making portion of their purchasing experience. The data leaned heavily to the side of using mobile technology when retail shopping was involved.

The survey showed 88 percent of shoppers used a mobile app from one of their favorite retailers.

It also revealed that 61 percent of the participants said that they had used those mobile apps within the month prior to having participated in the survey. A smaller number of the respondents, 26 percent, said that they used their retail apps on a regular basis – that is, 7 or more times per month.

Overall, the mobile device users would look to their apps to help them to prepare to head out and go shopping. They would usually have finished using those applications ahead of actually arriving at the brick and mortar shop. Apptentive called the behavior “app-rooming”, as 71 percent would use the application as a kind of digital showroom, to look through the specifications of a product before actually heading over to look at the physical item that they wished to purchase. Those shoppers conducted this app-rooming behavior at least one time every month.

Once they actually reached the stores, they would still use the mobile app, but not quite as much. Just slightly more than half of the respondents to the survey had used retail apps while they were actually within the store itself. Still, over half is a highly significant proportion of the customers that make their way into a store on any given day.