Tag: m-commerce

According to IMRG analysts, there may not be any real m-commerce growth going on at the moment.

Could it be possible that mobile shopping has reached its peak for the moment? If the data revealed by analysts at IMRG are correct, there may not have been any rise in the proportion of sales that have used mobile platforms over the previous three months.

The data included in the research that was conducted involved both smartphone and tablet use.

The trends that mobile shopping has seen over the last few years have shown that it has been experiencing solid growth every single quarter for the last half decade in the United Kingdom. However, the last quarter broke that streak as m-commerce didn’t see a quarterly rise in its use within the country during the previous quarter. What this suggests is that the country may be reaching the point in which there is a balance between shopping on PCs and over mobile devices. This, according to Internet Retailing.

Five years ago, only 0.9 percent of e-commerce occurred over mobile shopping devices.

However, that figure from this year has reached a considerable 42 percent of online purchases. What is important about the finding from this recent research is that although the amount of money that is being spent over m-commerce seems to have leveled off and has reached its uppermost point for the moment, the number of web visits that are taking place via smartphones and tablets is still experiencing steady growth.

In fact, during this year’s second quarter, it was estimated that about 60 percent of all site visits are occurring from mobile technology devices. This is a rise of 2 percent from the same time three months earlier.

What that appears to show is that even if people aren’t using their mobile devices at any greater rate to make purchases, mobile shopping is still going on with other purposes in mind. The final purchase isn’t necessarily occurring online, but people are checking out stores, brands, products, reviews, and other information while they are using their smartphones and tablets. They are then proceeding to use their laptops or going to brick and mortar stores to buy what they have found.

Companies partner to introduce Instatouch Mobile Commerce Services for consumers and merchants

Equifax and Danal, two credit organizations, have announced a partnership geared toward making mobile commerce more convenient for consumers and merchants. A growing number of merchants are trying to capture the favor of shoppers with smartphones , many of whom are beginning to rely on their devices to purchase products online and in physical stores. Together, the two organizations will attempt to reduce the friction of mobile spending with the Instatouch Mobile Commerce Services.

Mobile Identity Suite will allow Instatouch to immediately authenticate mobile payments

Instatouch will be powered by Danal’s real-time Mobile Identity Suite, which will provide authentication services that are designed to protect the financial information of consumers using the service. With instant verification, consumers will be able to make payments in a quick and efficient manner, which will help make mobile shopping more convenient than it has been in the past. Reducing friction may help increase the adoption of mobile commerce among consumers, giving retailers new opportunities to engage them in the mobile space.

Merchants are looking for effective ways to engage consumers that are relying on their mobile devices to shop online

Mobile commerce has been growing rapidly among consumers and retailers in recent years. Merchants are interested in engaging mobile consumers because they tend to spend more money while shopping on their smartphones and tablets. Doing so has been difficult, however, as some retailers have found it difficult to establish a foothold in the mobile commerce market. New services, such as Instatouch, could alleviate this issue, making it easier for merchants to engage consumers that are interested in mobile shopping.

Merchants and consumers are still worried about the security of mobile commerce and shopping online

While mobile commerce is growing quickly, many retailers and consumers are still concerned about security issues. Retailers will have to use services that can affectively protect themselves and their customers from exploitation, especially as more malicious groups seek to take advantage of financial information shared over mobile networks. Equifax has significant experience when it comes to security.