Tag: m-commerce

Barclays and Verifone partner to launch new mobile commerce solution

| September 29, 2015

New mobile commerce solution will roll out to 20,000 retailers in the UK

Barlcays has announced that it has formed a partnership with Verifone in order to launch a new mobile commerce solution that is meant to be rolled out across 20,000 retailers. The solution will incorporate Barclay’s Pingit as a payment method, allowing retailers to better engage mobile consumers. Verifone’s mobile commerce gateway will act as a tool for retailers in the United Kingdom, which may bolster the adoption of mobile shopping among consumers.

New solution will incorporate Pingit into Verifone’s mobile commerce gateway

The 20,000 retailers that are expected to make use of the new mobile commerce solution will join 70,000 others that are already using Pingit as a payments solution. Merchants that specialize in the digital space may find this particularly beneficial, as more consumers are beginning to use their mobile devices to shop online rather than visit physical stores. The solution may prove quite powerful during the upcoming holiday season, as many consumers have begun opting to do their holiday shopping online in order to avoid large crowds at retail stores. Mobile shoppers also have access to special deals that could help save them more money.

Adoption of smartphones leads to a greater number of mobile shoppers

Mobile Commerce - PartnershipMobile commerce has been growing quite rapidly throughout the United Kingdom. With more consumers gaining access to smartphones, they are finding that using these devices to shop online is more convenient than visiting a physical shop. This is especially true among consumers with long commutes, as they can shop for products online and have their purchases delivered to their homes. Physical stores are also supporting mobile payments, of course, and the new mobile commerce solution is expected to provide better support for retailers that want to engage mobile consumers in the physical space.

Barclays and Verifone work together to resolve issues facing mobile commerce

According to Barclays, one-fourth of consumers who attempt to purchase products through a mobile device experience issues with their transactions. Approximately 55% of consumers have abandoned a mobile purchase because of these issues. Barclays and Verifone are working together to resolve these issues in order to ensure the continued growth of mobile commerce in the UK.

Holiday season may bring growth to the mobile commerce market

| September 25, 2015

Many consumers may use their mobile devices to shop during the holidays

The holiday season is rapidly approaching and this may represent a major opportunity involved in the mobile commerce space. Touch of Modern, an e-commerce company that specializes in exposing men to products and bands that they may be interested in, reports that the 2014 holiday season was particularly significant in terms of growth. The upcoming holiday season may provide the mobile commerce space with significant momentum that will encourage more retailers to become mobile-centric.

Touch of Modern is seeing major growth through the holiday season

Touch of Modern raised some $14 million in Series B funding last year. During that same year, the company’s revenue grew by 400%, with mobile commerce representing a significant portion of this growth. More consumers are accessing e-commerce sites through their mobile devices. These consumers note that using their mobile devices has made it easier for them to shop for and purchase products. Mobile shopping is particularly popular among consumers with long commutes, as they are able to do their shopping while traveling and have products delivered to their homes.

IBM shows that mobile traffic is growing aggressively, largely due to the holiday shopping season

Mobile Commerce Thanksgiving Shopping A report from IBM has shown that mobile commerce saw explosive growth in 2014, largely thanks to holiday shopping. On Thanksgiving Day, mobile traffic accounted for some 52.1% of all online traffic. This was the first time that mobile devices accounted for more traffic than their PC counterparts. Consumers also spent more money through their mobile devices during the 2014 holiday season than they had done in 2013.

Retailers may have major opportunities in the mobile commerce field

Mobile commerce may see a greater increase this year than it saw in 2014. More retailers have begun to embrace the mobile space, hoping to engage consumers that favor shopping with their smartphones and tablets. Retailers have significant opportunities that they can take advantage of this year, but they will have to provide consumers with an enjoyable and convenient mobile shopping experience in order to do so.