Tag: m-commerce

Despite the fact that consumers in Canada want to use their smartphones to buy, it’s not meeting their expectations.

According to the 2015 Holiday Shopping Survey from Accenture, consumers in Canada are actually eager to embrace mobile commerce, but retailers aren’t providing them with the type of experience that meets their expectations.

This means that most Canadian shoppers who would use smartphones are turning to laptops instead.

Canadians aren’t happy with what retailers are offering them by way of mobile commerce, so they are having to fall back on more traditional channels such as laptops and brick and mortars stores throughout the holiday shopping season. This, despite the fact that many shoppers across the country have said that they would be interested in using their devices to buy throughout this most important shopping season of the year. Almost half of the consumers who said they enjoy shopping in-store claimed that they liked it enough to continue their purchasing right through Christmas, itself.

Even though smartphone penetration is high in Canada, only 2 percent of Canadians use mobile commerce for most shopping.

Canada is one of the countries with the highest amount of smartphone use. Still, only 2 percent of the shoppers in that nation will be using their mobile devices for the majority of their holiday purchasing this year. The mobile apps and smartphone optimized websites are not swaying consumers to use their favorite devices for buying.

Among the leading reasons that shoppers in the country are staying away from m-commerce are that they have security concerns (38 percent), they are frustrated with retailers that haven’t mobile optimized their sites (28 percent) and they simply find it too difficult to be able to locate the products they want on retailer sites and apps (18 percent).

According to the Accenture managing director of retail, Robin Sahota, “The way Canadians think about shopping for the holidays is changing, and retailers must offer a more enhanced mobile browsing and shopping experience to drive sales at the busiest time of year.” Sahota went on to say that consumer demand remains high during the 2015 holiday shopping season and over a third of customers intend to spend more this year than last year; it just won’t necessarily be done over mobile commerce.

According to the results of a recent study, more people mobile shopped over the holiday weekend than ever.

According to a recent study from the National Retail Federation, there were more people who used m-commerce over the Thanksgiving and Black Friday long weekend than has been the case in any previous year.

The online survey showed that online retail saw a considerable online shopping spike, particularly over mobile.

The research took into consideration the shopping habits of over 151 million people who said that they had shopped in stores, online or over m-commerce over that weekend launching the holiday shopping season. Many retailers took care to offer the same deals over their websites that they had to offer in store, allowing consumers to be able to make the purchases they wanted without having to wait in line in the actual shops. The survey itself was conducted on behalf of the federation by Prosper Insight & Analytics. It indicated that approximately 102 million people had said they shopped in store on the Thanksgiving weekend.

That said, even more – 103 million people – said they shopped online and over m-commerce channels.

The survey also showed that even by the close of the weekend, there were still 121 million people who had intended to shop online and over mobile commerce on Cyber Monday. While this is a significant number, it should be pointed out that it is actually a reduction when compared to the 126.9 million people that had intended to shop on Cyber Monday after having done so over the Thanksgiving and Black Friday long weekend.

According to figures reported by the Wall Street Journal, this year, consumers spent an estimated $4.45 billion over online and mobile commerce channels on Thursday and Friday, alone. Black Friday sales increased by 14 percent when compared to the figures from 2014, according to the data shared by Adobe Systems, Inc. That online and m-commerce figure is based on purchases made in about 4,500 locations across the United States. Adobe’s estimates were also that over half of online shopping occurred over smartphones, further underscoring the importance of mobile devices for retail shopping.