Tag: m-commerce

Advertising within these applications will be important to generating wealth next year.

While recent research continues its highlighting of the degree to which consumers say that they dislike mobile marketing, the figures regarding the channel’s performance are strongly suggesting the opposite.

Analyses of campaigns for smartphones and tablets alike are showing that they are highly effective.

Despite the fact that consumers don’t like the pesky ads that are appearing within their applications, the data is still showing that they are engaged by this mobile marketing and that it is encouraging them to spend money. Occasionally, this even means large purchases, and they’re doing it over their smartphones and tablets.

A rising number of analysts are releasing their figures that are demonstrating this same mobile marketing trend.

According to these statistics, it looks as though standard, smartphone, and tablet commerce could all stand to greatly benefit from an explosion of mobile marketing within applications. Though this had already been suspected by the completion of the third quarter of the year, it has been far more solidified from the results of the holiday season so far.

Shoppers over the last couple of weeks have made this the most successful time for mobile marketing in the history of online purchasing. The “biggest mobile shopping day” on record for eBay occurred on December 9. The volume from smartphones and tablets skyrocketed by 133 percent over the largest purchasing day in 2011.

Moreover, it is also being suggested that the impact of mobile marketing isn’t simply limited to the purchases that are measured due to the fact that they are made directly through the smartphone or tablet on which the ad has been viewed. Steve Yankovich, the vice president of mobile at eBay, suggested that one third of all of the transactions that the company receives have been “touched” by mobile, regardless of what device has been used for making the final purchase.

This means that the eventual purchases that are made by users are highly influenced by mobile marketing and what they see on the gadgets that display the ads. It also suggests that the channel will become far more central to the efforts and campaigns that are implemented in 2013.

Gaiam uses Demandware Commerce platform to launch new websites

Gaiam Inc., a leading producer and marketer of lifestyle media and fitness accessories, has announced that it has launched new e-commerce and mobile commerce websites through the Demandware Commerce platform. The platform is designed to provide businesses with the tools they need to develop unique and engaging mobile commerce ventures. The platform has a wife variety of features that help companies bolster their online presence and marketing reach, allowing them to take advantage of several digital channels in an efficient manner.

Company positioning itself to provide better services to mobile consumers

Gaiam has chosen the Demandware Commerce platform in order to have better control of its merchandising and marketing initiatives. The company believes that the platform will help it adapt to the changing needs of consumers, especially those that rely on mobile devices. Demand for mobile commerce services is on the rise among consumers. This demand is picking up momentum as more consumers get their hands on smart phones and tablets. Gaiam is keen to position itself to engage these consumers and provide them with the services they want to see.

Demand for mobile commerce on the rise

Gaiam boasts of a wide distribution network that has the potential to reach hundreds of thousands of consumers. The company has a strong foothold in the health and wellness sector and aims to become the dominate force therein within the coming years. The company’s various brands have a loyal following and a new focus on mobile commerce may help Gaiam reach a new demographic of consumers that are interested in using their mobile devices to purchase products and shop online.

Mobile commerce may be what the retail industry needs to connect with modern consumers

The Demandware Commerce platform is developed by Demandware, a leading on-deman e-commerce and software-as-a-service company. The platform is expected to help Gaiam enter into a new sector of business in the way it engages consumers. Mobile commerce has proven popular with many people in recent years and retail brands throughout the world have begun to look for ways to tap into the growing number of mobile consumers.