Tag: m-commerce

Consumers showing aggressive interest in mobile commerce

Mobile commerce has been growing more common throughout the world. Consumers have already shown that they are very interested in the benefits that can be found through mobile technology, with more people using their smartphones and tablets for their daily activities than ever before in the past. As consumers become more involved in the mobile space, their perspective and interests in the realm of commerce is beginning to change. The changing interests of consumers has helped propel mobile commerce to become one of the fastest growing industries in the world.

PayPal documents rise of mobile wallets

PayPal is one of several companies that have involved themselves in mobile commerce. The company is better positioned than most to address the changing needs that consumers have in the mobile space as it has long been involved in the realm of e-commerce. PayPal notes that consumers are beginning to adjust more aggressively to the idea of mobile commerce, especially in the U.S. where approximately 86% of consumers are eager to abandon traditional wallets for the electronic variety, according to PayPal.

Europe shows strong growth in mobile commerce

PayPal has released a new study highlighting the changing interests of consumers and their willingness to participate in mobile commerce. The study shows that consumers are now willing to make use of mobile commerce platforms rather than rely entirely on more conventional forms of commerce. While U.S. consumers have shown that they are willing to embrace electronic platforms, mobile commerce is showing the strongest growth in Europe. PayPal notes that in Germany alone, some 90% of consumers are ready to make use of mobile wallets.

Mobile wallets are capturing the interests of consumers

Mobile wallets are simple, yet effective mobile commerce platforms. These wallets exist as applications that store a consumer’s financial information. Mobile wallets have seen some criticism in the past due to lackluster security features, but concerns regarding security have not yet been enough to keep consumers away from mobile commerce.

Keynote has noticed a considerable improvement to the retailer’s mobile page load time.

Keynote Systems has noted a reduction of nearly seven seconds from the Sports Authority m-commerce site’s page load time, bringing it down to an average 11.45 seconds, which is immeasurably better than it had been in previous weeks.

This appears to be the result of an important change in platforms that was made by the retailer.

Keynote, a mobile and web performance management firm, recorded a tremendous 6.73 second reduction in the average time that it took to load the homepage of the m-commerce site. This occurred in the week that ended on May 19, 2013, when compared to the week beforehand. It looks as though Sports Authority had been building and hosting its site in-house until that time.

This situation helps to illustrate the importance of hiring m-commerce professionals for site performance.

At the time of the writing of this article, Sports Authority – Internet Retailer Mobile 400 company number 161 – was not responding to requests for comments on the improvements that have been made. The week beforehand, which ended on May 12, Sports Authority’s m-commerce homepage was loading at an average of 18.18 seconds. Furthermore, its site availability, that is, the rate of successful completed loads, was 99.45 percent, according to Keynote’s data.

When the site availability and the load time were combined, the retailer had earned a score of 717 out of a possible 1,000 on the Keynote Mobile Commerce Performance Index. This meant that it took the 20th position out of 30 companies that are included on that index.

However, during the most recent week, the m-commerce load time had been reduced to 11.45 seconds with a success rate of 99.14 percent. This brought its score up to 795 and shot its position on the index up to the 12th spot. According to Keynote mobile performance evangelist, Herman Ng, since the site was switched to a mobile web platform, “the first obvious difference was a dramatic reduction in the total size and the number of objects that constitute the page. This reduction resulted in a vastly improved page load time performance.”