Tag: m-commerce

Visitors to American websites are from tablets and smartphones almost half the time.

According to the report that was just published by comScore, 48 percent of the time that is spent at American retail websites comes from mobile commerce traffic originating on tablets and smartphones.

This figure identically reflects the American internet usage share from those devices, at 48 percent.

This is not the first research to makes this type of discovery. An additional recent study, conducted by Monetate, had discovered that mobile commerce made up 21 percent of all worldwide online shopping traffic. It indicated that American consumers are ahead of the curve in terms of focusing this activity through tablets and smartphones.

Another recent report has helped to identify the various reasons that mobile commerce is taking off.

That was conducted by BI Intelligence. They took a deeper look into the numbers that support this considerable growth. They also looked into specifically at areas of mobile commerce that are contributing to the growth, such as smartphone friendly coupons and catalogs.

Though tablet has a strong reputation as being one of the most important devices for mobile commerce, this research didn’t indicate that the contribution from that device was any greater than its ownership level. In fact, if anything, considering that there are 80 million tablet owners in the United States, this research suggested that the contribution was actually less than its availability.

That discovery from BI Intelligence supports what comScore has discovered, suggesting that when all is said and done, it is smartphone shoppers who are spending a larger amount of money over the span of a quarter than those who are hitting the mobile commerce websites using their tablets.

Even though there has been a massive influx of shoppers using mobile commerce, it is still desktop users who will be spending the most, according to this research. It remains the consumers using their laptops and desktop computers who will drop the most money while shopping online. In fact, during the first quarter of the year, they spent an average of $274 each, where the tablet shoppers spent an average of $91 and smartphone shoppers spent $139.

Mobile commerce continues to grow and spark new opportunities in marketing

As mobile commerce continues to grow, new opportunities in advertising are emerging. Consumers are themselves becoming increasingly mobile-centric, making themselves somewhat exposed to mobile marketing campaigns. As new marketing opportunities emerge, retargeting is beginning to attract more attention. Retargeting allows companies to formulate advertisements based on the online activity of consumers. This means that companies can use retargeting to create advertisements that align with a consumer’s interests, rather than provide these people with ads that they are not interested in.

TapCommerce aims to bring retargeting to smartphones

TapCommerce, a relatively new startup focused on advertising and mobile commerce, aims to bring retargeting to smartphones. The company believes that retargeting can make mobile marketing smarter and more effective in engaging a new generation of consumers that has been stepped in mobile technology. The startup aims to provide companies with comprehensive services that can have a dramatic impact on their mobile marketing campaigns.

Retargeting could create better marketing campaigns

Mobile commerce could be an ideal field wherein new marketing attempts can flourish. Most mobile commerce platforms exist as standalone applications, which can serve as marketing platforms for companies eager to engage mobile consumers. Mobile advertisements in such applications are nothing new, but these ads are often criticized by consumers for being too generic. TapCommerce believes it can make advertisements more effective by helping make them more attuned to the interests of consumers. This means that consumers would only see ads for products or services they have shown interest in in the past.

New marketing initiatives may thrive in mobile commerce

Mobile commerce and marketing may go hand in hand, but the advertising realm has fallen under an intense degree of scrutiny lately due to privacy concerns coming from consumers. Consumers are becoming more aware of the fact that companies and organizations are collecting valuable information from them and many people are beginning to show concern over how this information is being put to use and why.