Tag: m-commerce

Mobile commerce iOS and Android market share narrowing

The latest report issued by Kantar Worldpanel has shown that the two platforms are drawing closer.

The latest mobile commerce news report has just been issued by Kantar Worldpanel and has indicated that the market share gap between iOS and Android smartphones is narrowing in some markets, while Apple’s portion is strengthening in these important global regions.

In some very key markets Apple is beginning to grow even stronger than it was before.

Year over year, the mobile commerce report predicted that iOS would be making gains in the United Kingdom, the United States, and France. This, despite the fact that Android has been making tremendous surges in popularity and its penetration has become even greater than it ever has before, within the last twelve months.

The mobile commerce report showed that Android has managed to hold its lead but iOS is strong.

Mobile Commerce - Android and iOSAccording to the Kantar Worldpanel ComTech mobile commerce data that was released this week, “Android has retained its lead in smartphone sales for the 3 month period ending June 2013, with a 51.5% sales share of the smartphone market, while iOS follows with 42.5%, growing 3.3% compared to last year.”

The advances that are being recorded by iOS in the mobile commerce marketplace have primarily been at the expense of the market share held by Android. Over the three months that were completed in June 2013, the sales of iOS smartphones were made up of 8 percent from T-Mobile, 10 percent from Sprint, 39 percent from AT&T, and 40 percent from Verizon.

The mobile commerce news report suggested that the largest increase in Apple device sales came from T-Mobile. This did not come as much of a surprise to many, as the iPhone has only been recently added to the carrier’s offerings. That said, Verizon is still maintaining the largest number of sales during the period covered by the report. The next few months, as new devices are launched in each platform, should be very defining for the direction that the market will be taking at least for another year. Analysts will certainly be watching the numbers closely.

Mobile commerce deal between Apple and Penguin falls through

The publishing company has now withdrawn from an ebook partnership with the tech giant.

An agreement has recently been reached between Penguin, the book publisher, and the European Commission, which brought an antitrust probe against the company to completion and applied a number of mobile commerce regulations.

The result was that Penguin would not be able to enter into certain specific types of partnerships.

Primarily the legislative arm of the E.U. gave its approval to the conditions that state that Penguin would not be able to enter into any agreements that would give it the power to establish the prices on the ebook titles being sold, instead of a retailer. One of the results of this new regulation is that a mobile commerce deal between the publisher and Apple was forced to disintegrate.

The mobile commerce “most favored nation” agreement between Apple and Penguin has had to end.

Mobile Commerce - Broken PartnershipWithin that mobile commerce plan, Apple allowed publishers to decide on the pricing that would be used for the sale of ebooks on its market, provided that they did not sell the same titles through another retailer for a lower price.

Previously, Apple and major book publishing companies had come to an “agency model” agreement for establishing the pricing for the electronic titles being sold over its marketplaces. That was a step away from the traditional “wholesale model” that is used by the majority of online and mobile commerce sellers, such as Amazon, where retailers were given the opportunity to resell ebooks for whatever price they wanted, including at or below cost.

Therefore, it did not come as much of a surprise that this strategy from Apple for ebook selling would subject it to considerable pressure and scrutiny in the European Union as well as in the United States.

Apple had to defend itself in a massive mobile commerce antitrust lawsuit from the United States Department of Justice. It lost that case earlier this year. The American judge determined that Apple was conspiring with book publishers to increase ebook prices. Though the wireless device manufacturer did appeal the American court’s decision, should the current ruling hold, the company may be required to pay damages worth almost $500 million.