Tag: m-commerce

The income from Google Play application sales look as though they are primed to be twice as large this year.

This summer, Google Play’s mobile commerce successes raced forward as they exploded beyond the 50 billion app download mark, this summer, and this progress is only continuing onward, leading many to believe that this will be a doubly rewarding year for Android application revenues.

Developers have been working hard to both create and market quality applications.

Because of this, and a number of other factors, it looks as though the mobile commerce revenues from Android apps will be double, this year, what they were last year. The most recent reports from ABI Research have projected that the app revenues from Google Play alone will have broken the $6.8 billion mark by the close of 2013.

At the same time, the mobile commerce story at Google Play still hasn’t reached that of the Apple App Store.

The industry is still being lead by the mobile commerce app revenues over iOS devices, causing Android to continually play the catch up game regardless of its progress. At the same time, ABI stated that the current smartphone app market “will be Android’s most fruitful hunting ground compared to other devices.”

In fact, the ABI Research data has indicated that the app revenues from Android smartphone mobile commerce are expected to rise from 59.1 percent to 65.9 percent when compared to the revenues from iOS smartphone apps, over the period of the next full year.

Josh flood, an ABI senior analyst, explained that “Apple’s iOS still leads all the other mobile operating systems’ revenues by a significant margin; however, the greater number of Android smartphones in use is clawing back Apple’s lead in this market.” He pointed out that there will be a shift in the nature of this mobile commerce over throughout this year due to the popularity of Android devices and the massive growth in their shipments, particularly when compared to that of iOS devices. He also added that “This year, Android smartphones will ship by a factor of more than three-to-one to iPhones.”

Shoppers heading out for supplies at the beginning of the school year have been increasingly using smartphones.

According to a new Back to School Shopping: 2013 Trends mobile commerce report that was released by Placed, Inc., almost half of all parents who own smartphones used their devices to help them to find discounts such as coupons while they were shopping for school supplies for their children, this year.

The report also indicated that many of the parents were actually making their purchases on their smartphones.

Its estimates showed that over 20 percent of parents who owned smartphones actually purchased school supplies through mobile commerce. These statistics are providing a great deal of insight into the current trends, as well as those that may be expected over the holiday season, this year.

The mobile commerce survey was based on the feedback of more than 12,000 smartphone owners.

Each of the participants had at least one child. Beyond discovering that mobile commerce shopping activity has increased, it also underscored the growing value of the showrooming trend, which had previously been seen as a threat to brick and mortar stores.

It revealed that nearly two in every five smartphone using parents used their smartphones for mobile commerce purchases, but also used “showrooming” behaviors to view their products in physical stores before performing online research to make sure that they found the precise item they want, and at the best price.

Brick and mortar shops have previously felt threatened by showrooming, feeling worried that they would lose their business to the competition while shoppers were standing under their roofs. However, that doesn’t seem to be the way that mobile commerce works. Among the surveyed parents, 35 percent had accessed retailer apps or websites from their smartphones while in those specific stores. This suggests that showrooming can help to lead to solidified brand loyalty.

That said, the survey also showed that some retail shops were more effective than others at appealing to the mobile commerce loving parents. One of the more successful players, for example, was Macy’s, which has a highly mobile friendly experience, and where parents with smartphones were 20 percent more likely to visit a physical store than the average customer regardless of device use.