m-commerce trends Archives ⋆ Page 9 of 13 ⋆ Mobile Commerce Press

Tag: m-commerce trends

Cosmetics mobile commerce furthers efforts with flash sale

Lucy | December 16, 2013

The Line messaging app has opened up a partnership with Maybelline New York .

Line has just announced that it has opened up a new partnership with aCommerce, an online shopping logistics firm, as well as Maybelline New York, from L’Oreal, in order to be able to take a new step into cosmetics mobile commerce venture that will bring the latest products from the brand to Thailand.

Through this partnership, users of the Line app will receive exclusive access to flash sales held on the platform.

These cosmetics mobile commerce discount opportunities will run from December 16 through December 20. Among those who purchase the product offered during the promotional period – an item that has not yet been identified – will also be the first ones to own it, as it will be released to them before the official launch to everyone else, which will not occur until next year.

The complete cosmetics mobile commerce campaign logistics for the Maybelline Flash Sale was handled by aCommerce.

Cosmetics Mobile Commerce This will include all of the products that are purchased throughout the entire length of the campaign. aCommerce will be managing everything from warehouse services, to customer service, fulfillment of returns, and everything else that is required as a part of the purchasing experience for consumers.

Tom Srivorakul, the aCommerce CEO, stated that shoppers in Thailand are known to be cautious, as a whole, when it comes to using their credit card data online. Therefore, the company is providing an option for cash on delivery. This gives shoppers the chance to pay for the product once it has been delivered to their home or workplace.

The logistics company explained that the Line app already has 20 million Thai users. This is an increase of an incredible 2 million over their data from August. The ability to be able to access that tremendous number of users is, according to the company, a very promising and appropriate step for Maybelline as it makes its first steps into the Thailand cosmetics mobile commerce market. The hope is that this will generate the type of success that has been experience through similar efforts in the Asia Pacific region.

M-commerce trends this year include mainstream use

Rebecca | December 12, 2013

The holiday shopping season has allowed the channel to become a standard form of comparison and purchasing.

The rapidly growing m-commerce trends of browsing, comparing, and actually buying on smartphones and tablets aren’t just a little piece of the fringe, anymore, but are starting to officially become mainstream.

Holiday shoppers, this year, have shown that even when they don’t make purchases, they use their devices.

Many analysts have been looking directly toward the purchasing data to determine whether or not m-commerce trends have been pointing toward the mainstream. However, when that data is considered, while there has been massive year over year growth, it still represents only a sliver of the total online purchases and even less of the buying as a whole. When the definition of mobile shopping is broadened, it soon becomes clear that purchasing is only one of several behaviors for which shoppers use their smartphones and tablets.

These m-commerce trends are important to recognize as they are often deciding factors for online and in store purchases.

M-commerce Trends That said, even without taking the browsing, price comparisons, receipt of advertising and discount coupons, and other activities into account, there has still been a great deal of growth, so far, over the holiday shopping season when it comes to mobile commerce purchases. But it seems to be in those “process” activities on the way to actually buying that small screens truly shine. IBM Digital Analytics Benchmark reported that almost 40 percent of all of the online traffic on Black Friday and almost a third of all online traffic on Cyber Monday was from smartphones and tablets.

Even though this did not represent the purchases being made, it shows that people are using their smartphones and tablets to visit websites and to look at companies, products, and prices. Because the devices are always with their owners, they are automatically using them, first, to perform quick searches, to locate nearby businesses, to find out whether or not the item that they want is in stock, and to discover the best possible price.

Three years ago, only 4 percent of Cyber Monday’s online traffic came from mobile. This makes it clear that m-commerce trends are headed toward – if they have not already achieved – mainstream status.