Tag: m-commerce trends

M-commerce holiday shopping will take off on Thanksgiving

The true start to the purchasing season over smartphones and tablets is expected to kick off on the holiday itself.

Although the tradition was once to get together with family on Thanksgiving day and to shop for deals on Black Friday, things have changed with the addition of m-commerce and the internet as a growing number of people finish their meals and sign on to start their bargain hunting right away.

The new attitude is that there is no reason to wait when they have the shop sitting right there in their hand.

M-commerce is not only redefining the way that people behave over the Thanksgiving holiday, but it is also turning holiday shopping patterns on their head. Every year, new trends are being identified and monitored in order to help to better predict what will happen the year afterward. As mobile commerce is a relatively new channel that is taking off very quickly, many retailers are scrambling to know what to do and when to place the main target on consumers.

This year, m-commerce trends suggest that retailers that wait for Cyber Monday may have waited too long.

M-commerce Thanksgiving Shopping It isn’t that consumers won’t be signing on to the internet on Cyber Monday. In fact, the vast majority of online shoppers will likely focus on that day when they are sitting in front of their desktops and laptops – which represents most of the consumers that will be shopping online for deals. However, when it comes to the massively growing number of shoppers that will be buying their products and services over m-commerce, they may still be feeling stuffed from their turkey dinner when they use their smartphones and tablets to check out what’s available.

According to the principal analyst of digital index at Adobe, Tyler White, “The change happened when people had mobile devices in their hands. People want to be with their families, but if you’re bored with the football game, you start shopping. Mobile is driving the growth on Thanksgiving.” Though it is anticipated that retail revenue overall will likely remain flat this year, the sales that are occurring from Thanksgiving, Black Friday, and Cyber Monday are expected by Adobe to break records in its growth, particularly over m-commerce.

Mobile commerce is twice as big as it was last year

The latest data regarding sales transactions over smartphones and tablets have shown massive growth.

The findings of an analysis conducted by Capgemini and IMRG have shown that the sales transacted over mobile commerce have reached a point that they are far hotter than they have ever been.

In fact, the report shows that the current figures are leading 2013 to be a year that is double last year.

The trend revealed by the recent mobile commerce report indicated that it is becoming ever more urgent for retailers to make sure that their websites have been optimized for the screens and navigation available on smartphones and tablets. Soon, this will also include high tech smartwatches with even smaller screens.

The data from the report showed that 23.2 percent of online shopping in the second quarter from mobile commerce.

Mobile Commerce GrowthThis is a notable increase when compared to the mobile commerce figure from the same quarter in 2012, which was 11.6 percent. This indicates that it could be highly beneficial for retailers and other companies to recreate a version of their website that is meant specifically for smartphones and tablets. This way, no matter what device the consumer happens to prefer, all of the content will be easily available, improving the experience of the visitor.

That said, there are also some retailers who are approaching mobile commerce with a tactic preferring “responsive” websites. Those are sites that are designed to display themselves properly on whatever screen is used. Though effective, it is an increasingly expensive effort, which can cost anywhere from $5,000 to $25,000 with additional upfront costs based on the specific design itself and the functionality that is desired.

The compatibility of a website with mobile commerce users is very important, as there are only under 3 seconds available in which to make a good impression with a visitor before he or she will become impatient and simply move on to a competitor’s website. Despite the fact that mobile internet connections are tremendously slower than those for most desktops, consumers still expect the same performance speeds from the websites that they visit on their smartphones.