Tag: location-based marketing

That said, QR codes are still holding a respectable place in the opinion of study respondents.

According to the results of a poll that was recently conducted by Mobile Commerce Press, there are forms of mobile marketing that consumers feel are the most effective, and others in which they have yet to see very much value.

That said, overall, it is clear that consumers do see the value of some types of mobile ads.

The survey was conducted over the first half of November and has indicated that consumers have definite preferences in the way that they want to be reached over their devices such as smartphones and tablets, when it comes to the mobile marketing strategies of their favorite companies.

Some of the top options were those that were on the very cutting edge of mobile technology and that brought to mind images of certain blockbuster science fiction films that were set in the future. This suggests that consumers are becoming quite open minded about the use of mobile commerce and in being reached by companies by way of their favorite connected devices.

Among the key findings that resulted from this mobile marketing study were the following:

• Over 30 percent of respondents felt that geolocation and location based marketing techniques were the most effective.
• More than 30 percent felt that mobile apps with a loyalty program had the greatest effectiveness.
• QR codes continued to hold a respectable position as 24.5 percent of the respondents still felt that they were the most effective form of mobile advertising technique.
• Augmented reality (such as virtual dressing rooms and print ads that “come to life” with digital media when viewed through a mobile device) was thought to be most effective by 7.5 percent of the respondents.
• The categories of SMS mobile marketing, mobile coupons, Hipcricket, and NFC technology were each valued the highest by under 2 percent of the survey respondents.

It was interesting to note the value that was placed on some of the more cutting edge technologies such as geolocation and augmented reality, which are not yet nearly as commonplace as QR codes in today’s mainstream marketplace.

This suggests that it may not be too long before the experience of the character John Anderton (played by Tom Cruise) in the blockbuster movie Minority Report, when he walked through a mall and into a Gap store, may not be too far off. Though that technology involved the use of retina scans in order to identify him and present him with personalized advertising and customer service, a similar type of experience would not be out of realm of possibility for future mobile marketing. Smartphones, tablets, or even wearable technology could be used to identify the individual through geolocation tech, in order to use augmented reality for a personalized advertising and shopping experience.

The use of this tech is estimated to grow from $1.57 billion, this year, to a tremendous $11.25 billion in 2019.

A recent report focused on the use of services that are based on geolocation technology has shown that the Asia pacific market is going to experience a massive amount of growth in this area.

The report was called the “Asia Pacific Location Based Services (LBS) market report” by MicroMarket Monitor.

The market for geolocation technology based services within the Asia Pacific region is going to experience a CAGR of 48.2 percent, said the report, which predicted a total this year of $1.57 billion, this year, but $11.25 billion in five years from now. This includes a full range of different types of services, including the mobile marketing techniques that are rapidly rising in popularity as it provides firms the opportunity to reach consumers at exactly the moments in which consumers are near a store, or even near a specific product within a store making ads relevant and hyper local.

That said, geolocation technology use goes a lot further than mobile marketing all on its own.

The range of different uses that were included in within this report included navigation and travel, geo-social networking, real estate and retail searches, as well as location based marketing and advertising. As the number of smartphone users rises, these technologies that are typically compatible with the standard mobile device are being used by an even increasing range of applications.

The Asia Pacific region is, in fact, the area in which location based services are experiencing the highest growth in the world. Moreover, it also holds a 19.1 percent share of the entire global market for this tech, this year. This is, in part, because the governments of many of the countries in that region, including Japan and China, are greatly dependent on location based services in order to make supply chain management easier.

Moreover, as geolocation technology continues to advance and evolve, private organizations within this region have also been stepping into this area in order to help themselves with such issues as operational efficiency. It is expected that in five years from now, this region will hold a share of 27.8 percent of the global market, said the report.