Tag: location based advertising

Unilever and Tesco get on board with geolocation technology

The partnership has brought the two companies together for the Magnum ice cream app, using iBeacon.

Tesco has announced that it has entered into a partnership with Unilever in order to roll out geolocation technology in the form of iBeacons in 270 of its stores.

This location based tech will function to trigger exclusive savings opportunities and offers.

Through the use of geolocation technology, consumers who have downloaded and installed the Mpulse mobile app will receive offers and discount coupons whenever they pass within a certain distance of one of the participating Tesco locations. The iBeacons will be installed into the Tesco Express stores within the first rollout of this tech. It will become the largest trial of location based marketing that either of those massive brands has experienced.

The initial geolocation technology based campaign will trigger offers for the Black and Pink Magnum products.

Geolocation Technology brings companies togetherThese push notifications will be sent automatically to passersby in order to give them the opportunity to take advantage of special deals that will remain valid from the time that they receive them until the end of the month. The Mpulse app is available for download at both the Apple App Store and the Google Play Store.

According to the global brand director at Magnum, Neil Gledhill, “We’re always looking at innovative ways to deliver on Magnum’s brand promise of delivering pleasure and to be able to do it at scale with a partner like Tesco is fantastic.”

The managing director at Tesco Convenience, Tony Reed, also went on to explain that they are always on the lookout to find new and engaging methods of encouraging their customers to return to shop while being able to take advantage of attractive offers at the same time. “With summer on the way, we’re delighted to trial this concept and can’t wait to get our customers’ feedback.”

The geolocation technology based mobile app was developed using Urban Airship tech, by the Karmarama agency. It functions in conjunction with iBeacons, which create a type of geofence around a specific location. Customers traveling within that designated area will receive the deals through their apps.

Thinknear called top mobile marketing company by Gartner

The location based advertising firm has now been named a leader in smartphone marketing.

Thinknear, by Telenav has just received some very high praise from Gartner, which has just named the company as being a leader when it comes to the location based mobile marketing field.

This came in the form of being named a Gartner Cool Vender within the mobile marketing category for 2015.

Smartphone based marketers require accurate location information for targeting their current customers and potential shoppers within precisely the right period of time, and at the right place. Gartner has identified four providers of this type of service that have been driving innovation in mobile marketing, particularly those with a focus on location based advertising to be able to effectively target mobile device users at the right time and place.

Also taken into consideration was the ability of those innovations to actually measure the impact that the advertising had on the behaviors of those consumers.

Among those considered by Gartner, Thinknear made it into the top leaders group for mobile marketing.

Mobile Marketing - Top FirmAccording to the Thinknear by Telnav president, Loren Hillberg, “We consider it a huge honor to be recognized by Gartner as a leader in the mobile marketing field.” Hillberg went on to add that the Location Score platform from Thinknear provides the company with the ability to offer “extremely accurate audience targeting solutions for our brand and agency partners and we are excited to continue our focus on building products that connect brands with their mobile audience.”

Considering the importance that mobile advertising and location based ads have in the current marketplace, and the weight that is held by the opinions of Gartner, Telnav certainly has reason to celebrate over the recognition that its Thinknear service has received.

All of the details of the scoring and the various considerations that were made were all outlined in the complete “Cool Vendors in Mobile Marketing, 2015” report that was issued by Gartner. Each of the other vendors that were identified within that report – including Aislelabs, PlaceIQ, and Shelfbucks – will certainly be exercising their own well earned bragging rights.