Tag: iTunes

iTunes Spoken Editions is on its way to Apple

The iPhone maker is responding to the popularity of audio books and digital services for reading aloud.

iTunes Spoken Editions is about to become the latest service launched by Apple. The service is designed to read news and magazine articles out loud, and will likely include mobile ads, too.

To start, it looks as though Time, Wired, Mic, Playboy and Forbs will be the first participating publishers.

The iTunes Spoken Editions platform will launch in early October. It will have many components that bring to mind the Audible Channels and Amazon Alexa, among others. This will make it possible for Apple users to listen to certain mainstream news publications without having to read the articles. Therefore, they will be able to hear the articles while they go about their day, whether they are completing various chores or commuting.

iTunes Spoken Edition - Man Using TabletIt is for this same reason that audio books have taken off in popularity over the last few years. People are often choosing podcasts and audio books over magazine articles and printed books. When it comes to the news, they don’t often read more than the title as well as the first paragraph and possibly the last one.

The iTunes Spoken Editions will be read by a digital speech generator and not by actual human readers.

The news articles and other audio items won’t be read by narrators or journalists. Instead, Apple will be using a text-to –speech engine that is not unlike Alexa.

It is also likely that Apple won’t miss the opportunity to be able to include advertising into this new audio service. Just as SpokenLayer includes ads in its service, this new platform will likely do the same thing. Its goal is typically to help to make up for the rapidly declining revenue from the reduced print subscriptions and the falling readership.

Apple has yet to officially release the full details of its iTunes Spoken Editions platform. That said, it wouldn’t be impossible to believe that it would be able to achieve integration with other services as well. Some have speculated that this could potentially include Apple News and possibly even Apple TV.

Mobile payments platform from Apple may be coming soon

Company may be preparing to launch its own payments platform in fall this year

Apple may be preparing to launch its own mobile payments platform alongside the iPhone 6 this fall. The company has been meeting with various prominent payment organizations that have ties to the mobile world and rumors are beginning to circulate regarding Apple’s plans for mobile shopping and a new era of commerce. The company has already been testing a type of mobile payments service in Japan through its iTunes and app stores.

Apple approaches digital commerce with caution because of security concerns

Apple has been slow to enter into the digital commerce space, largely due to concerns regarding security and the lack of technology capable of meeting the company’s high standards. There had been rumors suggesting that the iPhone 5 would be Apple’s entry into the mobile payments space, but this was not the case. The company had opted not to make use of NFC technology, which had been the primary technology through which mobile transactions were made. This technology is now losing ground as the commerce world begins to evolve.

Company forms partnerships to tackle challenges in a changing field of commerce

mobile payments - AppleApple has been partnering with various organizations to develop a better understanding of mobile payments. The company has also been taking mobile security much more seriously. The iPhone 6 will have a more robust biosensor, allowing people to use their fingerprint as a form of identification. This sensor is likely to be incorporated into Apple’s mobile payments venture, as it will add another layer of security to transactions and help keep consumer financial information safe.

Demand for mobile payment support is high among iOS users

There has yet to be any definitive announcement of Apple’s mobile payments plans, but the company has shown strong interest in offering its customers a way to pay for goods and services using little more than a mobile device. Many iOS users have been calling for mobile payment support for some time, praising companies like Google for introducing services  that support mobile shopping on Android devices.