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Facebook moves to become more mobile friendly

| March 16, 2013

Facebook mobile friendlyFacebook sets sights on mobile technology

Facebook has become one of the world’s most used social networks and has shown aptitude in adapting to the evolution of the Internet and the advent of mobile technology. Even amid scandals concerning user security and privacy, Facebook has managed to retain its position in the world of social media. In order to continue being considered a leading social network, Facebook is having to become more mobile; accessible to those that access the network solely from a smartphone or tablet. As such, Facebook has begun reaching out to mobile developers.

Social networking is becoming increasingly mobile

Over the coming months, Facebook will be hosting a series of events that are designed with mobile developers in mind. More than half of the network’s 1 billion active users access the network through mobile devices. Facebook notes that mobile advertisements made up 23% of its advertising revenue in the fourth quarter of 2012, up 14% over the previous quarter of the same year. Becoming more mobile friendly holds major potential for Facebook that the network is eager to take advantage of.

Events will allow Facebook to engage mobile developers

Through its upcoming series of events, which will be held around the world in major cities like New York, London, and Seoul, Facebook will reach out to mobile developers that are interested in social media. The network will help developers make use of its software development kits in order to create innovative services that are designed to promote social interaction with Facebook users, including large businesses. The events are also a good chance for developers to get face time with Facebook leaders, giving them an opportunity to find work within the company.

Social networking becoming more competitive as consumers become more mobile

In recent years, Facebook has been losing much of its clout to rival social networks, such as Twitter and Instagram, despite the fact that the company owns the latter. The current generation of consumers appears to be more interested in mobile technology, and Twitter is one of the social media networks that is best suited for the mobile space. In order to compete, Facebook is prepared to make drastic changes to its network, putting more emphasis on mobile consumers. How this will be received by the large number of people that do not access the social network from a mobile device has yet to be seen.

Thailand embraces social media marketing

| December 31, 2012

Social Media Marketing ThailandSocial media marketing used to drive tourism

Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various  endeavors, including marketing campaigns coming from countries themselves.

TAT sets sights on social marketing endeavor

Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.

New policies being formed for TAT

TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.

Social media marketing could provide modest economic boost for Thailand

Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.