Tag: india

The Mumbai Central Train Station in India will now allow smartphone and tablet users to connect toll-free.

Google has now launched a free WiFi service at the Mumbai Central Train Station in India, which will allow passengers to be able to use their mobile devices to connect to the internet at no cost.

Upon the initial roll out, everyone from train passengers to vendors at the station shops were logging on.

Though that one Mumbai train station is the first to receive the free WiFi from Google, it won’t be the last. The plan is to connect 400 stations in order to considerably expand the reach of the company throughout the country. The initial impression that passengers were expressing was quite a positive one, as they used their smartphones and tablets to keep connected and occupied as they waited for their trains. According to Divya Patel, a student who was waiting to head home to Gujurat from Mumbai, “If my train is leaving, and I need to search, don’t know where to go, then immediately I will get the answer.” She also added that “This is very good, and good for everyone.”

This free WiFi is meant to be highly appealing in a country where there are 6 million new monthly internet users.

The population of India is a tremendous 1.25 billion. As this market experiences an exceptional growth in the number of people who are connecting to the internet, tech giants are paying close attention to the potential this offers them in mobile technology and related services. Google isn’t the only player that has been working to connect with this market, as other giants such as Microsoft and Facebook, in addition to eBay and Amazon have been trying to gain the attention of Indian consumers.

Of course, Western companies aren’t the only ones tapping into the mobile technology boom in India. There are also a number of e- and m-commerce companies from within India that have been reaching out to the population. While it’s true that they are notably smaller than the western corporations, they are experiencing their own significant growth due to the sheer size of the market and its opportunity.

There are over 23 million people who ride trains in India every day, and Google is hoping to appeal to those commuters by adding its free WiFi to the stations where those individuals spend a great deal of time waiting.

Mobile shoppers are showing favor for applications, with many using apps to visit Flipkart and purchase products

Flipkart, one of India’s largest e-commerce companies, is beginning to see more success in the mobile commerce space. According to data from SimilarWeb, a data analytics firm, some 47% of Flipkarts visits now come through mobile shopping applications. The retailer has shown a great deal of interest in mobile commerce over the years and has been working harder to engage consumers with mobile devices. Flipkart now beats out other companies that have become involved in India’s mobile commerce space.

Consumers are making use of mobile applications to get their shopping done online

Flipkart also leads the way in total application installs in India. The company’s mobile shopping app is on approximately 37% of all Android devices in India. Consumers are becoming quite interested in mobile commerce and they have been turning to apps to get their shopping done. These apps provide them with access to convenient shopping and more retailers are beginning to rely on shopping applications in order to effectively engage consumers. Consumers are also making use of mobile websites, which some prefer to applications.

India is growing to become one of the world’s leading mobile commerce markets

India has become one of the world’s fastest growing mobile commerce markets, alongside China. Indeed, e-commerce companies from China are beginning to show strong support for those in India, hoping to augment their success in the mobile commerce field. Companies responsible for mobile payments platforms also see great promise in India, especially as more consumers become involved in mobile shopping.

Mobile devices are becoming powerful tools for consumers interested in shopping online

Mobile commerce has become a very powerful force in India. The e-commerce market is dominated by mobile, with smartphones accounting for some 70% of the traffic that retailers are seeing online. Conventional computers, which had once been the primary tool for consumers shopping online, now account for 30% of all online traffic. Consumers are becoming heavily reliant on their mobile devices and believe that mobile commerce represents a more convenient way of shopping.