Tag: india

Indian retailers may be more prepared for mobile commerce

| April 27, 2015

Survey shows that mobile sites and apps are priorities for retailers

Indian retailers may be ahead of other companies when it comes to preparing for the rise of mobile commerce. StoreHippo, a platform that provides retailers with mobile e-commerce websites, has released the results of its latest survey concerning the retail sector and its engagement of the mobile space. The survey found that many retailers believe that mobile sites and applications are extremely important for all businesses. In other countries, retailers are lagging behind in mobile engagement.

Retailers are more likely to succeed if they have mobile websites and applications

The survey shows that 78% of respondents felt that retailers that have mobile websites and mobile apps are more likely to succeed in the changing market. A growing number of consumers are beginning to use their mobile devices to shop for and purchase products, both online and in physical stores. Retailers are beginning to feel pressure to engage the growing mobile audience and this involves the development of a mobile website and, in some cases, mobile applications that support mobile commerce.

2015 may be the year when mobile commerce experiences explosive growth

Mobile Commerce - Shopping Mall in IndiaStoreHippo CEO Rajiv Kumar believes that 2015 will be the year in which mobile commerce comes into its own. Increasing Internet and smartphone penetration is having a major impact on the way consumers shop. Retailers that adapt to changing market trends are more likely to find success among mobile consumers. Those that refuse to become mobile friendly may find it more difficult to compete with other retailers and could face obsolescence in the coming years.

India continues to be a prominent mobile commerce market

India is considered one of the fastest growing mobile markets in the world. More consumers are becoming interested in mobile commerce, which is pressuring retailers to become more mobile-centric in order to connect with a new generation of consumers. India is likely to continue growing as a prominent power in the mobile commerce sector as more companies and consumers become involved in this space.

Alibaba showing more interest in mobile commerce firms from India

| April 8, 2015

Alibaba is taking steps to work more closely with firms that are based in India

Alibaba, one of the largest e-commerce companies in the world, is looking into acquiring numerous commerce firms based in India. The Chinese company has been experiencing healthy growth following the success that it saw in 2014 and has taken particular interest in mobile commerce. Indian firms are also beginning to embrace the mobile space, especially as more consumers begin to use their smartphones and tablets to shop online at make payments at physical stores.

Company’s investment strategy involves improving the experience that they provide to consumers

The Chinese company is looking for firms that will improve the services that it offers to consumers. According to an Alibaba spokesperson, the company’s investment strategy focuses on three aspects of its overall business model: Increasing user acquisition and engagement, improving customer experience, and the expansion of products and services. By acquiring Indian firms, particularly those with a focus on mobile commerce, Alibaba expects to make improvements to itself and provide consumers with more valuable services in the future.

Several deals improve Alibaba’s position in the mobile commerce space

Over the past three months, Alibaba has been making efforts to Mobile Commerce gains ground in Indiawork with Indian companies of various kinds. In January, the company signed a memorandum of understanding with the Confederation of Indian Industry which will lead to greater business engagements between China and India. In February, a branch of Alibaba acquired a 25% stake in One97 Communications, the parent company of mobile commerce firm Paytm. Last month, Alibaba’s plans hit a snag, as it pulled out of negotiations to take a stake in Snapdeal, another e-commerce firm.

Alibaba intends to play a larger role in the growing mobile commerce market

Alibaba has a particular interest in working with small companies. In the mobile commerce space, small companies can often have significant impact on their chosen market. With the rapidly increasing number of people with mobile devices, the mobile commerce market stands to become a very powerful economic force in the near future, which is something that Alibaba wants to have influence over.