Tag: india smartphone market

LG Electronics to double mobile devices with 15 in 2016

This is a direct reflection of the company’s expansion in the massive Indian smartphone marketplace.

LG Electronics India has now announced its intentions to double the number of mobile devices it will have to offer in 2016, as it plans to launch about 15 different smartphones across a range of different price points.

The new mobile phone offerings are meant to boost its overall revenue through mobile sales sources.

At the moment, LG Electronics brings in about 7 to 8 percent of its overall revenue through the sale of mobile devices in India. It currently sells about 13 models of cell phones in the country. That said, the sales that it has seen have been considered to be disappointing and the company is hoping to change that situation dramatically.

According to Ki Wan Kim, the managing director of LG Electronics India, “This year, performance of our mobile business has been disappointing. We will launch around 15 mobile models next year. In three years time, my target is to make all our product categories to contribute equally in percentage terms to our total sales… bring mobile sales to similar level of consumer durables.”Mobile Devices - LG India

There are four main areas of mobile devices, including smartphones, that are the main focus of LG India.

Those four categories are currently mobile gadgets, home appliances, home entertainment, and air conditioners. While the company does plan to boost its sales within the country, it doesn’t have any intention to begin manufacturing in the market.

They had previously manufactured in India, but they have ceased that operation and haven’t any current intentions to return to the activity. Should the company consider returning to manufacturing in India, it will require sales to justify the decision. Ki Wan Kim stated that “Our future sales forecast should be stable to keep our factories operational.”

Among the main areas of focus for the sale of mobile devices in the country will be smartphones. This market has been seen as a massive opportunity by many handset makers due to the expansion of the demand for the technology and the relatively low penetration, so far, when compared to other markets.

Mobile marketing sees a record 260 percent growth in India

The fastest growing smartphone market in the world is seeing tremendous advertising increases.

According to recent data, the volume of mobile marketing is growing faster in India than anywhere else in the world, having risen by 260 percent year over year in July 2014.

Comparatively, the Asia Pacific region, which is geographically larger, saw less than half that growth.

The same data showed that the Asia Pacific region saw a respectable mobile marketing growth, but it was 70 percent, which is still considerably lower than what was experienced in India. This has caused a considerable amount of attention to be turned toward the country when it comes to advertising over smartphones. The reason that many have credited to the massive growth rate of advertising over this channel has to do with the fact that the market for this mobile device, as a whole is growing the most quickly in India.

Device users are switching from feature phones to smart phones, which is causing a mobile marketing traffic spike.

India Mobile Marketing Increases by 260 percentThe changing of the mobile devices in the hands of the public in India is leading to a transformation of the advertising marketplace. This, conclusion, and the data that lead to it, were the result of an analysis conducted by Opera Mediaworks, an ad platform based in San Mateo, California. The firm published the results of its research in a report entitled “State of Mobile Advertising”.

The report also revealed that when it comes to device tracking, the Android share of the market in India is 41.7 percent. Devices based on iOS have a tiny share of the market, with Apple devices representing only 0.4 percent. That said, it has been shown in other reports that the share of the market does not necessarily directly determine the size of the revenues that are brought in by that share.

The mobile marketing report from Opera Mediaworks indicated that both apps and social sites are at the top of the list when it comes to the types of media used for advertising to Indian consumers. This aligns with the trends that are being recorded throughout the world.