Tag: holiday shopping

Mobile commerce kick starts holiday shopping season

| November 27, 2012

 

Mobile Commerce ThanksgivingMobile commerce performs well on Thanksgiving day

Mobile commerce has performed well, even ahead of Black Friday. The holiday season has been expected to be a major success for the mobile commerce industry, but this success may be quickly exceeding the expectations of retailers and those invested in the mobile commerce industry itself. According to data from IBM’s Benchmark service, a platform that provides ongoing measurements of the performance of more than 500 retail companies in the U.S., shows that consumers have been eager to kick start their holiday shopping.

Data shows mobile traffic spikes on Thanksgiving

According to the data from the Benchmark service, online sales spiked 14% on Thanksgiving day, with each sale accounting for an average of $132. The data highlights a strong showing from the mobile commerce sector, where a veritable tide of consumers have been using their mobile devices to purchase products online and at the few retail locations that were open on the holiday. The data shows that the number of consumers using a mobile device to visit a retail site reached 26% on Thanksgiving day, up from the 15% it had been in the previous year.

Apple suggests shopping on holidays becoming more socially acceptable

Technology giant Apple suggests that this is largely due to the concept that mobile commerce and shopping has become more socially acceptable on the day of the holiday. In the past, shopping on Thanksgiving day may have been considered somewhat anti-social, if not wholly impossible due to it being a federal holiday. The stigma surrounding holiday shopping may be diminishing, however, as IBM sees a significant uptick in the number of consumers that are actually purchasing products from their mobile devices. Approximately 9% of all mobile traffic is coming from iOS devices, such as the iPhone and iPad, according to Apple.

Data expected to show capabilities of mobile commerce

The data from the IBM Benchmark service shows that mobile commerce certainly kicked off the holiday shopping season, which began nearly 24 hours before Black Friday. Black Friday remains the most important day of the year for the retail industry, however, and the data for such a major shopping day is expected to further show how powerful mobile commerce is becoming with consumers.

Alt12 launches new mobile commerce platform

| November 24, 2012

 

Alt12 taMobile Commerce Mobile App for Mothersrgets mothers with new platform

Alt12 Apps, a family-oriented mobile application developer, has announced the launch of a new mobile platform designed specifically for mothers. The company is behind some of the most popular family-oriented applications currently on the market, such as Kidfolio and BabyBump, and is looking to make a strong entry into the burgeoning mobile commerce industry. The new platform is meant to help mothers find products that they may be interested in.

Platform opens the way for mobile commerce

Alt12 has developed a mobile commerce platform that will be integrated with its portfolio of mobile applications. Downloading one of the company’s applications will allow entry into an innovative mobile store that is designed to allow consumers to participate in mobile commerce in a convenient way. The store is curated to appeal specifically to mothers with children of all ages. Alt12 believes that the platform will provide mothers with a positive shopping experience and allow them to find  the products they are most interested in.

Mothers will have access to expansive inventory of products

Currently, the Alt12 mobile store boasts of more than 600 products from a wide variety of companies. Consumers can browse these products in a variety of categories that are suited to their needs. Tech-savvy mothers will be able to find high-tech cameras and gadgets that they can use with their children, while those that are more interested in convenience will find a wind range of products that help make their lives easier.

Alt12 launches platform in time for holiday season

Alt12 is posed to launch the new mobile commerce platform ahead of the holiday season as a way to ensure maximum engagement with consumers. The company has developed holiday-specific features for the platform that will provide users with gift ideas. The company may be able to find significant success through its new platform if it can convince its key demographic that mobile commerce is a much more convenient way to shop and make purchases.