Tag: google

Report suggests that Android Pay could be out competitors in the mobile payments space

Android Pay is expected to become the leading mobile payments tool in the coming years, according to a report from Digitimes Research. Android Pay was initially released in September of this year and serves as Google’s latest mobile payments solution. Google had released a payment platform years ago, called Google Wallet, but this platform has struggled to find traction with consumers. The company does not have plans to kill Google Wallet, with Android Pay working alongside the platform.

Apple Pay may fall behind Android Pay when it comes to supporting consumers interested in mobile payments

Google’s latest payment solution is competing with Apple Pay for the favor of consumers. According to Digitimes Research, Android Pay has three major advantages over its competitor, with the first being that more banks and retailers are willing to embrace the solution. More consumers are also expected to have Android devices as opposed to iOS devices, with Android accounting for 75% of global smartphone shipments in 2015. The accessibility of Apple Pay is somewhat limited, as the platform is only available to those with high-end iOS devices.

Lack of administrative fees make the solution attractive to retailers and banks

One of the greater advantages of Android Pay is that users, banks, and retailers are not required to pay a service or administration fee for using the solution. This has made Android Pay very attractive to businesses interested in mobile payments. Android Pay also supports multiple identification technologies, including biometrics, that make transactions more secure. The solution also recognizes graphics, such as QR codes, making payments more convenient for consumers.

Heightened security makes Android Pay more attractive

Android Pay’s focus on security may become one of the major benefits of the platform. Security has long been an issue facing the mobile payments space, with many consumers opting out of mobile commerce over fears that their financial information would be compromised. Google’s approach to the security problem is heavily focused on protecting consumer information, which has made it very popular among consumers interested in mobile payments.

Some of the giants in the industry are saying that smartphone shopping will soon be far more personalized.

As mobile commerce continues its evolution, new developments, insights, and predictions have become relatively commonplace, particularly as a growing number of real-life features are starting to be included in the shopping experience to integrate smartphones in the shopping experience.

Beacons, mobile marketing, and smartphone based payments at checkout counters are blurring the reality/digital lines.

Now, some of the largest players in this market, including Google, Facebook, and Foursquare, are attempting to ensure that smartphone users are able to use mobile commerce to purchase the products and services they want whenever they want them and at any time. This effort is also trying to make the process as seamless as possible. These companies have also revealed that there is one major trend that appears to be present on virtually every level of mobile commerce as it moves ahead, and that is customization and personalization. The more a customer is able to see relevance and convenience with the use of smartphones as a part of their shopping experience, the more they are using it.

Mobile commerce is, therefore, about to become an increasingly personalized experience for consumers.

According to the Facebook director of global marketing solutions, Kelly Graziadei, mobile apps are making up about half the total time that consumers are spending on their smartphones and tablets. Moreover, it was pointed out that 75 percent of that time is spent on the four most popular mobile apps, including that social network.

Therefore, among the main questions that are now being asked by the companies behind the leading applications is with regards to how they can go about continuing to engage a customer over the application and ensure that the right product is placed in front of the right individuals at exactly the time that they actually want it.

Graziadie explained that deep linking makes it possible for a customer to be sent from their Facebook or Instagram account to a retailer, and while this is a “big part of it,” it is also important to note that one of the primary questions in retail is exactly where the customer should be sent. Should it be to an app or to the website. The next mobile commerce question is how to use that direction to ensure that the experience will be as seamless as possible, as the key is to make sure that it is an entirely personalized experience.