Tag: google

Google and Apple to improve their mobile payments platforms

| December 18, 2015

Google aims to make changes to its mobile payments products

Google is expected to reveal plans to reform its mobile payments products at its annual developer conference this year. The company has been involved in mobile payments for some time, having launched Google Wallet in 2011. The Wallet was meant to serve as a way for consumers to pay for products online and in physical stores while also storing digital information from retailers and financial information. The product proved relatively unpopular, however, which lead Google to develop Android Pay.

Android Pay and Google Wallet will receive new features in the near future

Android Pay is expected to be the subject of reforms coming from Google. One of the changes the company is reportedly interested in making will allow merchants to accept credit card payments from within their mobile application, while also integrating support for loyalty programs. Google also intends to make further changes to its Wallet platform, reintroducing peer-to-peer payment options that will allow consumers to send money to one another directly through their bank accounts.

Apple also intends to make enhancements to its mobile payments platform

Google Wallet Mobile Payments CommerceGoogle is the not the only company planning to make changes to its mobile payments products, of course. Apple has also announced that it will be unveiling enhancements to Apple Pay. The company has been working to promote its mobile payments service quite aggressively, intending to bring the platform to other markets throughout the world. The enhancements to Apple Pay, which include support for loyalty programs coming from retailers, may make the platform more attractive to consumers, many of whom are becoming more interested in mobile payments as a whole.

Improved platforms will provide Google and Apple a competitive edge

Both Google and Apple are competing in the mobile payments field, which has become flooded with a wide array of platforms that have won the favor of consumers. These companies see great potential in this sector, especially due to the mobile activity being seen in countries like China. Improving their mobile payments platforms may give them the edge they need to establish footholds in these markets.

MTS and Google team to promote mobile commerce in Russia

| December 14, 2015

MTS and Google launch a new mobile commerce solution to accommodate consumer demand

MTS, a telecommunications company operating in Russia, has announced that it has formed a partnership with Google to promote mobile commerce. Demand for mobile commerce services has been on the rise among consumers in Russia, as they have begun to rely more heavily on their smartphones to shop for products online. Through the partnership, MTS and Google will launch a mobile application that will serve as a mobile payments solution.

New application may become very popular among those playing mobile games

With the new application, MTS customers will be able to make purchases online with their mobile devices using their MTS account instead of a bank account. Transactions will be authorized using a mobile number. Many consumers are expected to have access to discounts through Google Play, where the application will be made available. These discounts may benefit the millions of consumers that are interested in mobile games, as they will be able to purchase in-game items and full games on their mobile devices.

Russian consumers are becoming more mobile-centric

Mobile Commerce in RussiaRussian consumers see mobile commerce as more convenient than traditional forms of commerce. Due to growing smartphone penetration, consumers are becoming more mobile-centric, relying on their devices when conducting their daily lives. Banks have taken note of the rise in mobile consumers, and these organizations have begun looking for ways to engage mobile shoppers more effectively. The growing interest that consumers have in mobile commerce has also lead telecommunications companies, like MTS, to provide better services to consumers.

Mobile commerce is experiencing modest growth in Russia

Mobile commerce is growing quickly in Russia, but the country still lags behind others when it comes to supporting mobile shopping. In the coming years, mobile commerce is expected to play a larger role in Russia’s retail sector, especially as more consumers begin making use of smartphones and tablets. Google may accelerate the adoption of mobile commerce in Russia through its partnership with MTS, ensuring that consumers have access to the services that they are interested in.