Tag: Geolocation

Geolocation based apps are being launched and tested by big retailers

| May 19, 2014

A new report has shown that many of the giants in the retail business are looking to location-based applications.

PointInside has now released a report based on their 2013 data that has revealed that apps that use geolocation technology are considerably increasing the engagement that customers have in the interactions with retail stores while the shop, and those retailers have not failed to take notice of the potential that this has to offer.

This year, PointInside has identified a trend that shows that retailers are looking to location based marketing.

Retailers are testing upgrades to their apps that would include geolocation based technology. This allows them to offer in-store modes, location based features, detailed information, interactive store maps, and even the location of products that can be found in the store. The maps can also be customized for the individual user based on shopping lists that he or she has made.

It is clear that geolocation is popping up in the apps of a range of the top retailers.

One prime example of location based marketing worked into an app is from the Lord & Taylor department store chain. They are utilizing third party app developer resources in order to be able to ensure that they boost customer engagement. This, according to Ryan Craver, the senior vice president of corporate strategy.Geolocation - apps

He explained that “we do need to have a big presence in mobile because everyone has a mobile phone and is doing research.” That company entered into a partnership with SnipSnap in order to be able to expand their presence. They are doing so by offering attractive store coupons that can be redeemed by smartphone users. There are already more than 3 million customers using SnipSnap, according to the data shared by Ted Mann, the chief executive officer of that company.

Another example of a major retailer taking advantage of location based marketing with geolocation technology is Duane Reade, the drug store chain owned by Walgreens. They have recently started the use of apps that have iBeacon integration. This app allows coupons to be shared, as well, and for products to be suggested based on the customer’s specific location inside the store and based on his or her shopping history with that retailer.

Location based marketing will be worth $15 billion in 4 years

| May 9, 2014

Geolocation technology is growing at a very rapid rate, and the market will be considerably larger in 2018.

A Berg Insight Report is now making recent news as it has revealed that location based marketing and advertising will soon make up a healthy 7 percent of all digital ads, which means that its popularity will be expanding quite rapidly over the next four years.

This will mean that geolocation advertising will represent 2 percent of all global ad spending.

If the report from the analysis firm is correct, then it will mean that the total value of the real time mobile location based marketing and advertising marketplace will have risen from where it was last year, at $1.66 billion, at a 54 percent compound annual growth rate (CAGR), to the point that it will have reached $14.8 billion by 2018.

This will then mean that location based marketing will make up 38.6 percent of all mobile advertising.

The report also underscored some of the latest evolutions in the real time mobile location based marketing ecosystem. This includes the latest popular geolocation using technologies such as the beacons that use Bluetooth low energy (BLE). Though even the most commonly used among these methods is still relatively rare, Berg Insight predicts that the adoption of beacon using methods will have exploded before the end of 2014.locaton based marketing will be worth billions

This use of beacon technology will be used the most among retail marketers that will be adopting them as a part of innovative new programs to help to engage with consumers and provide them with ads and content that they will find useful and relevant. This will also be very appealing to retailers as it will provide them with a far greater opportunity to understand how customers use their stores, from the time spent in various areas, to the actual navigation patterns.

According to Berg Insight senior analyst, Rickard Andersson, while discussing this location based marketing study, “The concept of Bluetooth marketing has been reinvigorated following Apple’s introduction of iBeacon in 2013.” He added that the broadening of the beacon ecosystem now includes a number of other very important players, including Qualcomm and PayPal, as well as some promising startups, such as Shopkick and Swirl.