Tag: geolocation tech

National geolocation program to launch through Australian government

This new strategy is a part of a broader effort to greatly reduce the cost associated with data collection.

The federal government of Australia has now announced its intentions to roll out a new national geolocation technology based data framework, beginning in February 2016, which will be a large component of a new strategy to reduce the price tag associated with data collection in the country.

They have determined that duplicate data collection has become an expensive process.

The geolocation program is being called the Foundation Spatial Data Framework (FSDF), and this database will provide a free record of each Australian property in a format that has been standardized. This data will be available to end users for free, regardless of whether they are government or industry. This announcement follows one that had previously been made with regards to the massive amount of spending that the government was doing in order to collect data.

The Department of Communications’ announcement laid the foundation for the launch of this geolocation project.

Australia geolocation location based spacial data collectionAccording to the department’s announcement through Helen Owens, its assistant secretary of data policy, who spoke to a parliamentary committee, the amount currently spent every year on the collection of geospatial data is estimated to be about $200 million.

The reason that the figure is as high as it is, is that there are many duplications across the existing efforts that are in place for data collection. These duplications run across the efforts that are made by the territory, state, and federal governments, meaning that in essence, taxpayers are paying for the same data to be collected in multiple ways, said Owens.

Owens also pointed out that the $200 million spent on data collection does not include defense agencies, and if that total had been factored in, it would be notably higher. She explained that “If we started with a green sheet, and you had $200 million per year to spend on geospatial data, would you do it this way? And the answer is no.”

Now, the hope is that the geolocation based program will streamline the multiple efforts so that they are conducted only once in any given area, as opposed to duplicating themselves in a very expensive way.

Google creates Eddystone as open-source competition for iBeacon

The tech giant will be compatible with Bluetooth LE devices and will compete directly with Apple’s device.

Google has now announced its new open-source platform, Eddystone, for devices with Bluetooth LE, and that will make it possible to communicate with other compatible devices such as smartphones.

This will also place the company in direct competition with the iBeacon from Apple.

The Eddystone platform is the latest addition to the geolocation marketplace, which is an integral component to the Internet of Things (IoT) ecosystem. The use of this type of technology could potentially enable a great deal more in terms of contextual services that are available within the actual physical world. The use of beacon tech makes it possible for low-power Bluetooth enabled gadgets to effectively transmit information to smartphones and other similar mobile devices.

Eddystone and other beacons can’t track a smartphone, but the mobile device can detect the beacons.

Eddystone - Image of Google Logo & Nexus PhoneOnce a smart device has detected a beacon, it is capable of receiving data from it. The user of the mobile device has control over what type of data he or she wants to receive by way of the settings that have been allowed in the apps that have been downloaded. Based on those settings, the smartphone chooses which beacon information will trigger a response within the mobile device.

Apple was the very first tech company to step into that form of geolocation and integrate the capability with its iOS 7. At the start, the primary focus for this technology was essentially geared toward retail. Since then, there has been notable growth in the adoption of these beacons among major retailers such as Lord and Taylor’s and Macy’s. Equally, McDonald’s and Starbucks have also used this location based tech in some locations. In the majority of instances, the tech is used to transmit specific promotions, or deals to consumers based on their specific location within a store.

While the outcomes have been mixed, so far, Eddystone is entering into this space at a very early time in its existence and there remains a tremendous amount of potential for innovation, growth and usage.