Tag: geolocation mobile

Geolocation based search on Bing powered by Local.com

Local Corp has just announced that it will be powering this feature for the Microsoft search engine.

The operator of the Local.com search site, Local Corp, has just announced that it will be responsible for providing the geolocation based listings for products and services on the Bing search engine.

The shares of the company skyrocketed on the Nasdaq by 41 percent following the original announcement.

According to the company, the geolocation product listings search feature will be powered by the Krillion shopping data platform which is owned and operated by Local. That platform provides consumers with information regarding local shopping opportunities such as consumer products from retailers. This includes current discounts, comparison pricing, the availability in store, and images.

Geolocation technology is used to make certain that the shopping data is relevant to the consumer’s current location.

Geolocation - refined shopping search This is helpful to mobile consumers who are looking for products and services that they can purchase at a nearby brick and mortar store location. It also helps to make sure that they will find the best deal in doing so, providing them with options that are available from all of the various shops that carry the desired item within their area.

This geolocation feature will give Bing the opportunity to provide local search results for consumers that can be refined down to retail stores, brands, and the actual availability of the specific item within a designated store location.

Krillion was originally acquired by Local just over two years ago. The acquisition was clearly a clever one, and it is certain to pay for itself many times over after having been integral to the geolocation results deal between Microsoft’s Bing and Local. Moreover, Microsoft isn’t the only large search engine company that has been involved in a partnership with Local. Google, Inc. is currently Local’s largest partner and was responsible for generating 44 percent of its revenue last year. Twenty one percent of its revenue, last year, came from Yahoo! Inc., another partner. At the moment, the market share in the United States for Google is 67 percent, with another 11 percent belonging to Yahoo! Bing is also on the rise, having risen to its current place at 18 percent over 16 percent at this time last year.

Geolocation is receiving more mobile marketing dollars

A great deal of money is flowing into location based advertising for smartphones and there are many reasons why.

According to the latest reports in the mobile marketing environment, companies are continuing to pour their money into geolocation based efforts because it is proving to be worth every dollar spent.

Advertising over mobile using location based techniques promises surgical targeting, high conversion rates, and consumer data.

According to many reports, these goals for targeting, conversion rates, and rich customer profiles are delivering when it comes to geolocation. Therefore, companies that have already started using this type of mobile marketing are pouring more into it, and those that haven’t yet started are scrambling to begin.

Geolocation based mobile marketing techniques take in a number of different types of efforts.

Geolocation mobile marketing dollarsIt includes everything from geofencing to geoaware ad campaigns, hyper local keyword optimizing, and offering Wi-Fi hotspots. Among the most common consumer targets are bargain hunters, moms, coffee enthusiasts, and others.

BI Intelligence recently released a mobile marketing report that looked at geolocation and the progress that it is making in the industry as well as the success that it is achieving for its users. It determined that location based advertising can help in everything from encouraging consumers to buy to building customer profiles that are dense with useful purchasing behavior and preference information.

Among the reasons that geolocation is a growing leader in mobile marketing are the following:

• Geolocation is the equivalent to cookies on the standard web. Location based marketing offers the ability to collect data that can be used to provide consumers with relevant information that is more appropriate to their preferences and behaviors. This is important as many mobile devices do not support third party cookies.
• Money is being made from the money spent on Geolocation. For that reason, the majority of companies that have not started these campaigns are planning to, and those that already are using them are boosting their spending. This was discovered by Balihoo and Berg Insight.
• Geolocation provides consumers with the information they want and need to make informed shopping decisions that are relevant to them no matter where they happen to be.