Tag: geolocation marketing

A new tech from the company could be able to alter the way that mobile device users function.

A new form of Qualcomm geolocation technology that can be used for the formation of a series of on-the-fly, reliable wireless networks could soon also be able to provide the users of high end mobile devices throughout the United States with a completely new and different experience that would marry their digital identity and their live presence.

The tech has been labeled with the name GIMBAL smartphone technology.

GIMBAL has just recently been moved from the Qualcomm Labs into that chip makers unit for retail services. This geolocation based tech could prove to have a tremendous range of different applications. At the moment, focus is starting to be placed on the possibility that consumers will be willing to share their location in order to receive shopping offers and deals and improved convenience, in return.

Devices powered by GIMBAL could help to skyrocket geolocation based digital content.

This could help the location based marketing and advertising industry to take off, beyond the requirement for internet WiFi connection. This mobile tech first proved itself in Austin at the SXSW, in which it allowed the automatic establishment – and subsequent dismantling – of a number of ad hoc, secure networks for 150 highly interactive design sessions. This was accomplished by a Vancouver, Canada based wireless events startup.

According to the co-founder of Eventbase, Jeff Sinclair, “This wasn’t possible before GIMBAL. GPS wasn’t precise enough,” to spontaneously create indoor mapping and data collection at live events. Eventbase was the Canadian company that provided the service to the SXSW event.

A more basic version of this service was provided by the company to the Sochi, Russia Winter Olympics, as well as at the Summer Olympics in London in 2012. It started providing these services at the Winter Olympics in 2010 in its own home city.

Now that GIMBAL powered wireless services have successfully proven themselves through the trial at the SXSW, similar geolocation services will be available to iPhone and iPad users at the Tribeca Film Festival in New York, which will be held in April, as well as to the advertising awards show, Cannes Lion, in June in the South of France.

As smartphones, tablets, and wearable tech now includes GPS and other tracking, it has made experiences easier to customize.

According to a recent report from the Pew Institute, the majority of smartphone using adults are now using their mobile devices to obtain information such as directions, which indicates that location based marketing has more of an opportunity now than it ever has before.

In fact, consumers actively use their smartphones for information based on where they are.

This is the type of communication that they want, and if location based marketing is used properly, it can offer them exactly what consumers are seeking. The Pew Institute’s data showed that 74 percent of smartphone owners who are aged 18 years or older “say they use their phone to get directions or other information based on their current location.”

The penetration of smartphones has also expanded the opportunity presented by location based marketing.

According to the data from the report, smartphone penetration in the United States has now reached 74 percent and it is continuing to rise. This means that a very large percentage of cell phone users are using geolocation technology and are open to some level of mobile marketing based on where they are.

Consumers are using geolocation for a range of different types of activities, particularly when it comes to shopping. This is making for hot mobile marketing news as mcommerce using companies that are always seeking new and effective ways to reach consumers through their devices of choice.

Shoppers can be influenced by location based marketing as they conduct searches for directions to a specific place, to find the nearest shop in a chain, or simply to discover the best place to grab a coffee based on where they are at that specific moment. They may also research a product and then want to find it in a retail store that is nearby and that offers it for a good price. Increasingly, they are relying on their mobile devices to tell them what they want and where they can find it. Businesses that want to ensure that they stay on top are working to make sure that they can be found at exactly those moments.