Tag: geolocation marketing

Geolocation based marketing may be a game changer for local retailers

| January 3, 2014

This technology is being seen as one of the most promising trends that will be seen in 2014.

According to experts from many different reputable publications, geolocation based marketing has become one of the most promising trends that will be available to local businesses this year.

The technology is being called one of the biggest possibilities for businesses to boost revenues.

By using geolocation based marketing, businesses have the chance to increase their revenue by encouraging a growing number of people to actually step inside the doors of their stores. This form of advertising and promotions can provide shoppers with targeted messages based on specific locations. Their mobile devices, such as their smartphones provide the preferences and locations of the device users so that a store will be able to properly communicate with them in a timely and relevant way.

There are many different ways in which businesses could potentially benefit from geolocation based marketing.

Geolocation Based Marketing for RetailThere are many different ways in which this technology can be used, including everything from location and checking services such as Foursquare and Yelp, but also through device tech such as near field communication (NFC). Beyond that close proximity tech that allows for information exchange in close proximity, there is also Bluetooth and GPS that can be used for geo-fencing that can automatically locate the consumer and send him or her a message when they have walked within a specific predefined zone.

This type of advertising has already been used by a number of companies. Perhaps one of the most famous uses of the tech to communicate with customers is from Subway. They have already successfully launched a “You are here” campaign. This allowed users in close proximity to one of the restaurants to be prompted to opt in. When they did, they received MMS messages that gave them the opportunity to take advantage of special discounts as they walked by one of the restaurants.

The Domino’s pizza chain has also used geolocation based marketing to be able to better their customer loyalty and to help to encourage repeat sales from among their existing customer base.

Geolocation based marketing helps drive foot traffic

| December 27, 2013

These mobile promotions are sending consumers into stores where they are making their purchases.

A new report has now been issued by BI Intelligence which has shown that geolocation based marketing techniques are blurring the line that exists between the physical and the digital environments.

Techniques using this technology are helping to send consumers into brick and mortar shops.

This has been causing marketers to take advantage of geolocation based marketing techniques to help to encourage foot traffic into physical store locations by targeting smartphone users on their devices at the moments that they are already close to one of the shops. Of course, to be able to accomplish this goal, it means that those companies need to be able to identify the locations of the consumers and then use it properly to provide a relevant and appealing draw into the store.

New geolocaion based marketing incentives are using technology to help accomplish that goal.

Geolocation based marketing - foot trafficWithin a new BI Intelligence report, three different forms of approach to this technology have been studied. They are geoconquesting, geofencing, and geoaudiencing. Each of those uses similar technologies in a slightly different way. The report also examined some of the most effective applications that are providing consumers with enough value that they are willing to share their location with a brand or company.

What the report determined was that while these services are growing in their acceptance across the United States, they don’t appear to be growing in actual adoption. At the moment, a healthy 74 percent of American smartphone owners have reported that they use mobile location based services in some way or another. Though this is a good percentage, it is about the same as it was last year. This indicates that the tech isn’t becoming any more popular than it was a year ago.

The report also pointed out that check ins are starting to slide in their popularity. Though there were 18 percent of American device users saying that they were using local-social networks to check-in in February 2012, that figure is now closer to 12 percent. By understanding the latest insight in geolocation based marketing, marketers can better keep up with the trends and achieve the greatest ROI.