Tag: geolocation app

This newly launched tech provides a capability for recognizing when customers have entered a store.

Mobile marketing technology provider, Mood Media, has just announced the launch of its Mood Presence technology that applies the size of its considerable music network and geolocation in order to be able to connect marketers and retailers directly to consumers who are using smartphones, tablets, and other similar smart devices.

The Mood Presence technology is a form of intelligent networks that allows for more personalized marketing.

The way that the geolocation based technology works is that it sends an inaudible cue through the music player of the Mood Media app, as well as through the existing sound system in the physical store location. When the mobile app registers this signal, its presence in an iOS or Android device is immediately detected through geolocation technology.

The geolocation detection allows the system to automatically connect with that device for targeted marketing.

This way, a retailer can seamlessly and conveniently send relevant and targeted marketing to consumers the moment they enter their store locations, because the geolocation technology lets them know exactly when that is. This means that the ads, promotions, offers, coupons, and other forms of marketing will be presented to the user at the time that he or she is most likely to be interested.

At the same time, Mood also announced the launch of a second geolocation technology, called Explore In-Store. This is the first product from Presence that uses its technology to integrate with the app of the retailer. The goal is to improve the interactivity of the mobile marketing solutions.

This geolocation technology identifies when a consumer has entered a store location and develops a form of VIP connection with that individual. It enhances the overall shopping experience by providing targeted content that is specific to the store location that has been entered, as well as the offers and product information that is most relevant to the unique user, including in-store offers and information about the products on the store’s shelves.

The goal is to use geolocation technology to allow retailers to combat the struggle with showrooming and use it to their advantage, instead.

New features through eBay’s RedLaser have made discounts and in-store mapping possible.

According to the latest news from eBay Inc. and its RedLaser app, new geolocation features will now allow consumers to discover offers and deals from local retailers that are close by, with a simple tap of the screen.

So far, there are several big name participants in this program that could be beneficial to shoppers.

Among the deals that can be discovered through this geolocation app are those from Sears, Best Buy, and Toys ‘R’ Us, among others. This latest update to the mobile commerce app from eBay occurred earlier this week. Since then, it has included a Local Deals tab, as well as additional coupons to help promote savings.

Among the additional geolocation features are the ability to clip coupons, view flyers, and receive alerts.

The notification alerts occur when a nearby store is offering RedLaser deals. The geolocation technology then takes things a step further by allowing the smartphone user to view interactive in-store mapping of various retailers such as some Home Depot and Walgreen’s locations.

According to the geolocation technology news releases, the RedLaser app can now be used in a broad range of different ways. It opens by suggesting products that the user may find appealing. These are selected based on the searches that have previously been performed by the consumer since first using the app. The app can also be tapped to see the top deals of the day. Beyond that, its features have already included searching by image and keyword, as well as scanning product barcodes.

In order to use the geolocation feature for local deals, users of the app can tap the new tab and browse for the various offers available nearby in the “browse deals around you” section, which is accessed through a button tap. This provides a list of nearby retailers that participate in the program, ordered from closest to the one that is farthest away. Choosing a specific retailer opens a page that includes details about the nearby store location, its available weekly flyer, any coupons that can be used in-store, any online offers being made available, as well as an in-store map (if it is available at that location).