Tag: game industry

Havok to break into mobile games

| March 29, 2013

Havok breaks into mobile gamesHavok considers mobile games part of gaming’s future

Mobile devices have begun to play a major role in the game industry. Mobile games have become one of the most lucrative sectors of the industry, even cutting into console sales and other hardware. Game developers are beginning to take the mobile space more seriously as a result, with many studios that had once been devoted exclusively to consoles have begun creating games for mobile platforms. Havok, creators of the most widely used graphics engine in the game industry, is one among several in its industry that is beginning to consider mobile as the future of gaming.

Company aims to sidestep technological constraints of mobile platforms

The Havok Engine is used in most of today’s most popular games, whether they are on a console or on a PC. Havok is not used for mobile games, however, due to the fact that it is not designed for mobile platforms. Smartphones and tablets are very different from consoles. While the technology that separates these platforms from one another is very similar, mobile devices are typically less capable of handling games and high-demand software than consoles are. Thus, mobile devices are simply incompatible with the Havok Engine. That does not stop Havok from making an entry into the mobile space, of course.

Project Anarchy to bring 3D to mobile games

This week, Havok has announced its Project Anarchy initiative. Project Anarchy is a 3D graphics engine designed specifically for mobile games. The engine will allow developers to create high fidelity 3D mobile games, which are currently a rarity in the game industry. The vast majority of mobile games are 2D, leveraging a cartoonish style to appeal to young consumers and be more accessible to various mobile platforms. While 2D styles have been well received among consumers, Havok believes that mobile technology has reached a point where mobile games can enter into a new generation.

Project Anarchy will be available for free

Project Anarchy boasts of a wide range of features that can help make a visually impressive game, but the most notable aspect of the engine is that it is free. Havok has no intention of charging developers to use the Project Anarchy engine. This immediately makes it accessible to independent developers that are not backed by a large budget, as typical graphics engines are excessively expensive.

Tapjoy looks to capitalize on mobile games in Australia

| March 25, 2013

Mobile Games AustraliaTapjoy looks to enter into Australian mobile games market

Tapjoy, a mobile games platform based in San Francisco, California, is looking to expand its boundaries. The platform is well known in the game industry as the producer of popular social applications and helping mobile games find monetization schemes that are right for them. While the mobile games market in the U.S. has been flourishing, Tapjoy believes that is more promise in other markets. Therefore, the firm has set its sights on Australia.

Australia game industry continues to attract international attention

Mobile games in Australia are very popular, just as they are in other parts of the world. Australia is home to some of the most ambitious game developers in the world, many of whom are focused solely on mobile games. The country is beginning to attract a great deal of interest from developers in other parts of the world as well, largely due to the support that the Australian game industry has been receiving from the government.

Australia Fund initiative launched by Tapjoy

Tapjoy has launched a new initiative, called the Australia Fund, in order to break into the industry. Through this initiative, the firm will offer development, marketing, and distribution support for developers focused on the iOS and Android platforms. The firm believes that the development community in Australia is the fastest growing in the world, offering significant opportunities in the mobile games sector that simply do not exist elsewhere. Tapjoy is not the only firm that believes this, of course, as several other firms have begun trying to enter into the country’s market.

Government shows strong support for game industry

The Australian government has high hopes for the country’s game industry and has pumped more than $20 million in funding into the industry itself. These funds have gone to many mobile games developers in order to assist in the development process. Consumers have shown a great deal of support for mobile games as well, with many willing to participate in in-app advertisements and purchases that account for the majority of revenue generated through mobile games.