Tag: game industry

Fortumo brings mobile payments to Microsoft platforms

| March 31, 2013

Windows Phone gets mobile payments thanks to Fortumo

Mobile payments have been growing very popular with consumers around the world. For those without Android or iOS devices, however, mobile payments are little more than a fancy idea. That is about to change thanks to Fortumo, an international mobile payments provider. This week, the company announced the launch of a new mobile payments application for Windows Phone. This makes Fortumo the first third-party provider of mobile commerce services on Microsoft platforms.

New platform makes mobile payments possible on Windows 8 and Windows Phone devices

The new application features cross-platform capabilities, making it available for the Windows 8 operating system, Windows RT, and Windows Phone. The application allows for mobile payments to be made through other applications, such as mobile games. Payments can also be facilitated through applications on laptops and desktops that run any version of Windows 8. Notably, the platform is designed with game developers in mind.

Mobile games may benefit from new platform

Mobile games have become a very powerful force in the game industry. Many developers have made their fortunes through a strong focus on mobile games. The reason these games have so much financial potential is because ofWindows Mobile Payments advertising and their ability to foster in-app purchases. Most mobile games offer some form of virtual currency or the opportunity to unlock additional content for a modest price. Consumers have a proclivity for these mobile payments because they offer some form of measurable game, at least in an entertainment capacity.

Fortumo aims to bring more developers to Windows Phone

Fortumo suggests that its new application can help game developers engage mobile consumers more effectively. Mobile games that allow for mobile payments are more likely to find success in the gaming market due to factors such as convenience and access to additional content. Fortumo aims to help developers become more accepting of the Windows Phone platform, on which it has been difficult to monetize mobile games in the past.

Mobile games are becoming the heart of the game industry

| March 30, 2013

Mobile Games Heart of Game IndustryDevelopers becoming increasingly enthralled by mobile games

The game industry is currently on the verge of reaching its next generation; an era of powerful consoles equipped with cutting edge hardware. The companies behind this next generation of gaming, primarily Sony and Microsoft, are putting emphasis on the capabilities of new consoles, suggesting that they will be able to power games that provide a new level of entertainment and engagement was not possible until now. This new generation of consoles has, however, failed to hype consumers, many of whom are enthralled in the world of mobile games.

Developers are breaking away from publishers

In the past, a new generation of consoles typically meant a great deal of enthusiasm from developers. Developers have, traditionally, been focused primarily on these consoles, which served as the platform for the games they created. Over the past few years, however, smartphones and tablets have begun to replace consoles among consumers. These mobile devices have enabled a wider range of people to participate in mobile games, which have come to dominate the game industry itself. The popularity of mobile games has also lead to developers embracing mobile platforms over consoles.

Indie developers enjoy immaculate position among consumers

Today, many developers consider themselves “independent,” a term that suggests they have no ties with game publishers. The label of “indie” developer has earned several studios high praise among consumers, largely due to the concept that publishers are an inappropriate evil that is ruining the game industry as a whole. The advent of mobile games has shown that developers of all sized can find success in the industry without the backing of a large publisher. Indie ventures are often considered, among consumers, to be the purest form of game development. For developers, mobile games symbolize a way to present new ideas, but also a way to generate a great deal of profit.

Financial prospects of mobile games is not ignore by indie developers

As more developers break away from publishers and begin to focus on mobile games, console makers, like Sony, are attempting to encourage these developers to bring their games to the next generation of consoles. Sony’s Playstation 4, for example, is opening its proverbial doors to these developers, offering them tools and incentives to ensure that their games can run on this console. Many developers, however, have become irreversibly enthralled in the prospects of mobile games, and not just because of the creative opportunities that can be found therein. In-app purchases and advertising have made these games a lucrative venture that has turned a few innovative studios into multi-million dollar enterprises. Developers, large or small, are not blind to the financial implications of successful mobile games.