Tag: game industry

Mobile games find some growth in South Korea

| June 4, 2013

Report sheds light on South Korean mobile games

Pearl Research, a game industry research firm, has released a new report concerning the growth of mobile games in South Korea. The country has long been a thriving hub for gaming, serving as a lucrative market for new games and home for innovative development. The report from Peal Research suggests that the growing number of consumers with smartphones is having a powerful impact on mobile games. As more consumers get their hands on smartphones, the more likely they are to play these games, which could also translate into higher revenue for these games, thereby making the mobile games space a very lucrative sector for the game industry.

Majority of smartphone owners play mobile games

The report shows that there are currently more than 33 million smartphones in operation in South Korea. Approximately 61% of the consumers with smartphones play mobile games, with the average user downloading 26 applications. This makes South Korea one of the most active and attractive markets for mobile games, a fact that has not gone unnoticed by the companies within the game industry. The report shows that several prominent companies in the game industry are beginning to move into the South Korean market in order to take advantage of the growing popularity of mobile games.

Mobile Games South KoreaGame industry is becoming increasingly focused on the mobile space

The game industry is beginning to acclimate to the growing popularity of mobile games. Developers have been somewhat leery of mobile games in the past due to the fickle nature of consumers. While it is true that many consumers move from one mobile game to the next quite quickly, these games still represent a very lucrative opportunity for the game industry, especially for independent developers that are looking to find some traction in the industry.

Report aims to provide insight on South Korean gaming

The report aims to shed some light on the various trends that exist within the South Korean mobile space and how these trends affect mobile games. The report also highlights several of the companies that are working to engage consumers throughout mobile games and provides some predictions concerning the future of the gaming market in the country.

Zynga pins hope on mobile games

| June 3, 2013

Mobile games may determine the fate of Zynga

Troubles game developer Zynga has been working to restructure itself recently. The company has struggled to find some stable ground after losing the faith of Facebook, which had once been its primary distribution platform. Zynga has set its sights on mobile games, believing that the mobile space will provid ethe company with the momentum it needs to reclaim the favor of consumers throughout the gaming market. Zynga has yet to find this momentum, however, as it has not yet produced a successful mobile game.

Company reporting drop in revenue and daily active users

Zynga has reported an 18% drop in revenue in the latest quarter of this year. The company’s financial troubles have continued for several consecutive quarters. Zynga’s financial problems are being exacerbated by the falling number of consumers that are playing the company’s games. Zynga has reported that the number of daily active users has dropped by 21% in the latest quarter. The company believes that mobile games can turn its fortunes, but whether or not the company can perform well in the mobile space has yet to be seen.

Zynga - Pinning hopes on mobile gamesZynga aims for success with sequel to Draw Something

Zynga is placing much of its hope for the future on a new game it is planning to release in the near future. This game is a sequel to the highly acclaimed Draw Something, which was originally developed by Omgpop. Zynga spent $180 million to purchase the rights to Draw Something in March of 2012, but consumers quickly lost interest in the game once they heard that Zynga had become involved. Draw Something had been one of the most popular mobile games of its time and Zynga believes that consumers will respond well to a genuine sequel to the title.

Mobile games have trouble holding consumer attention

Consumers tend to lose interest in mobile games rather quickly, due to the nature of these games. Mobile games are not typically designed with any significant level of depth, thus making the entertainment they offer to consumers somewhat limited. Those with short attention spans typically move on to new mobile games quickly, even if their experience with a particular game had been favorable.