Tag: facebook mobile marketing

The data showed that a mere 37 percent feel that their advertising on Facebook is effective.

According to the 2013 Social Media Marketing Industry Report that has just been released, many marketers are not satisfied with the results that they are seeing with their efforts over Facebook.

The report also indicated that many marketers are not using the networks to their greatest potential.

Though it had been expected that the greatest surprise that the marketers would reveal regarding their social media marketing would be the lack of participation, this was not at all the case. Instead, the report’s authors were most taken aback by the number of businesses aren’t tracking the effectiveness of their campaigns so that they aren’t actually aware of the impact that it is having.

Among the study participants, 97 percent said that they were using social media marketing in their campaigns.

Moreover, the 86 percent of the respondents said that they felt that social media marketing was an important part of their overall advertising efforts. When asked specifically about the use of Facebook, it was revealed that 92 percent of the participants were using that network as a part of their advertising and promotions. Forty nine percent of those using Facebook felt that it was the most important of all of the platforms.

However, only 37 percent of those using Facebook social media marketing actually felt that it was effective.

That said, the report underscored the fact that this figure does not represent the number of companies that have actually seen success from their social media marketing over Facebook. Instead, it represents the number that feel that it is effective – not necessarily based on having tracked the impact of their ads and their return on investments.

The reports also pointed out that it is more likely that large organizations will feel that social media marketing over Facebook is effective than smaller or medium sized companies. It was the bigger companies that were most likely to feel that targeted traffic was moving from the platform to their company brand site. Among smaller companies, a considerably lesser impact was noted by the research.

The strength of the market is becoming clearer for the first time since the company’s IPO.

Though Facebook received a lot of flack from the tech IPO market for damaging both it and social media marketing, this year, it is looking as though that same company may be responsible for breathing new life into the industry.

There are some stock watchers that are indicating that the fortune reversal of Facebook was beneficial.

A growing number are starting to see that the slump that was experienced by Facebook may have rejuvenated tech and revolutionized social media marketing. Many are starting to believe that if the company had simply waited until this year to go public, it would have had a much better outcome.

It looks as though the social media marketing and tech struggles are sliding into the past.

Facebook is now performing quite well and the strength in the tech market is helping to support any form of high profile technology stock. This strength is bringing a new world of opportunity to social media marketing, as well. According to a market researcher company founder, John Fitzgibbon, from IPOScoop, “What happened last year is ancient history,” and that “Facebook was a spectacular pop and flop. Market conditions were bad then.”

The company persisted and Facebook’s leaps forward in social media marketing allowed it to achieve a much healthier financial level that has only been supported by the improvements in the tech sector, said Fitzgibbon. He stated that “This market is stronger than people realize, with some promising IPOs,” and that “Apple’s stock drop is masking the true strength of (the tech-heavy) Nasdaq composite.”

With the successes now being maintained in social media marketing and stock growth, there have been some suggestions that there could be some other strong IPOs within the next year, from among consumer tech players, such as Dropbox, Box, Square, and Twitter. There were two business software companies – Marketo and Tableau Software – that went public on Friday, following this trend. It is believed that they will see better chances than Facebook did, when it went public in last year’s environment.