Tag: facebook mobile marketing

Mobile marketing earnings at Facebook look good

| May 6, 2013

Facebook Mobile MarketingThe social network reported very strong revenues through their smartphone ads for Q1 2013.

Facebook reported, this week, that its mobile marketing generated powerful earnings through its smartphone ads throughout the first quarter of this year, producing a meaningful revenue for the company that has been seeing its ups and downs since it went public.

In fact, the social network giant posted its net income as $219 million for the first quarter.

That represents an increase of approximately 6 percent over the year before, as the first quarter in 2012 saw a net income of $205 million. The earnings that were reported excluding items from Facebook were $312 million. This is the equivalent to 12 cents per share.

That figure is considerably higher than the mobile marketing results that were seen in 2012.

Last year, including the mobile marketing at Facebook, the company reported a net income of $287 million. According to Thomson Reuters, this year’s achievements were off by a penny from the estimates that were made by Wall Street.

The latest CNBC report stated that the quarter the year earlier had reported mobile marketing revenue of $1.06 billion, and that this figure increased by 38 percent in this year’s quarter, when it reached $1.46 billion. That was able to beat the forecasts that had been made for the quarter, which had typically been for $1.44 billion.

It was Facebook’s complete advertising revenue, not just the mobile marketing earnings, which drew the most attention during the company’s announcement. They saw a 43 percent increase over the total that they had experienced at the same time the year before.

Mobile marketing revenue was estimated to have represented about 30 percent of the total advertising income that was earned by the social network within the quarter. Facebook has been investing exceptionally heavily in the smartphone and tablet channels in order to boost its earnings. This has become an especially large focus since it first went public. Now, investors are beginning to see the initial and ongoing results of these efforts and this broader focus for the advertising earning strategies that have been put into place and that continue to be developed.

Mobile marketing from Facebook may soon include hashtags

| March 20, 2013

Mobile Marketing Facebook HashtagsThe social networking giant may be making yet another aggressive move to outdo Twitter.

According to a Wall Street Journal report that is making the circuit of all of the mobile marketing media, sources who have knowledge from their positions close to the issue are stating that Facebook is working on incorporating hashtags into its service.

This type of marker is currently associated with use on Twitter, one of the social network’s main competitors.

The report said that the hashtag markers will be a part of its group conversation designations. The implications that this could have on mobile marketing opportunities are practically countless, as it will help to establish more solid links among people, groups, topics, and other areas.

It has not yet been made clear how or when mobile marketing and hashtags will be implemented.

However, the sources suggested that Facebook hashtags aren’t something that will be introduced immediately, only that this mobile marketing effort has been added to the list for future efforts. This will not be the first time that a Facebook owned company will use the designation technique, but it would be the first time that it would occur on the social network, itself.

For instance, Instagram, a company owned by Facebook, already uses hashtags not as mobile marketing, but as a technique that allows users to organize the images that they have in their accounts.

At the moment, according to the report, Facebook is simply “testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads.”

Mobile marketing has become a top priority for Facebook, which is starting to recover from its disappointing IPO performance through just that ecosystem. The company has made considerable investments into the channel and is now seeing the returns on those efforts. It is believed that this will only continue to be the direction taken by the largest social network in the world.