Tag: electronic arts

Mobile games may herald the demise of handheld devices

Sony and Nintendo show concern over mobile games

The growing popularity of mobile games has been a good trend for developers around the world, many of whom had struggled for years to turn their passion into a lucrative career. While these games have become one of the most promising sectors of the global game industry, the popularity of mobile games may be causing some problems for two of the industry’s titans. Both Sony and Nintendo are beginning to show concern that games for iOS and Android devices are becoming more successful than those for handheld devices, such as the Playstation Vita and Nintento 3DS.

Mobile games are making four times the revenue as games for handheld devices

A recent report from research firms IDC and App Annie shows that games for iOS and Android platforms make four times the revenue when compared to games for Sony and Nintendo handheld devices. The vast majority of these mobile games encourage consumers to spend money by offering additional content, some of which can only be unlocked through the use of digital currencies, which can be bought at any time. Typically, games for Sony and Nintendo devices do not focus on micro-transactions and in-game purchases, which may be a missed opportunity considering the lucrative nature of mobile gaming.

Mobile Games - Handheld games lose groundUK consumers show a strong love for mobile gaming

A similar study from research firm comScore shows that more than 20 million consumers in the United Kingdom alone play mobile games every month. It is estimated that British consumers have spent an average of $400 million on mobile gaming this year alone. Many people are beginning to favor their smartphones and tablets for gaming, abandoning other handheld gaming devices that had once held their attention. This could be a problematic issue for both Sony and Nintendo, as both companies have a strong focus on promoting their handheld devices.

Publishers are flocking to the mobile sector

A growing number of influential publishers are beginning to take the mobile space more seriously. Companies like Electronic Arts and Activision are looking to take advantage of the growing popularity of mobile games, publishing a wide variety of titles that are exclusive to smartphones and tablets. Both Sony and Nintendo have expressed interest in the mobile sector, but the companies may soon be forced to embrace mobile gaming lest they be left behind by the changing interests of consumers.

EA adopts a focus on mobile games

EA puts mobile games before PC titles

The global game industry has been seeing some turbulence recently as profits fell below expected levels for many developers and publishers around the world. This downturn seems to be restricted to console games, however, as the PC gaming market has been seeing a relative boom. A recent report from the PC Gaming Alliance shows that the PC gaming market grew by 8% in 2012 and this is supported by the latest financial report from Electronic Arts, one of the world’s largest game publishers. Despite the apparent success of the PC gaming market, Electronic Arts has only modest plans to pursue PC titles. Instead, the company is looking to focus more on mobile games.

Game industry evolving to embrace mobile titles

Mobile games have become a major part of the game industry in a relatively short amount of time. Developers around the world are beginning to focus more heavily on mobile platforms because of their popularity among consumers. Indeed, many consumers have shown a great deal of interest in gaming from their smartphones and tablets. The value of mobile games is not lost on Electronic Arts and the company has been working to establish a more formidable presence in this sector in recent years.

EA Mobile Games FocusEA to focus on next-gen consoles alongside mobile games

While mobile games have become a major focus for Electronic Arts, the publisher’s top priority is next-generation consoles, such as the Playstation 4 and the Xbox One. While next-gen consoles are the priority, the publisher will be looking to support cross-platform games for these consoles as well as mobile devices. Electronic Arts has a chief interest in free-to-play mobile games, which are, quite literally, free to obtain. These games typically include some form of in-game shop that allows consumers to spend real money to unlock additional content.

Major titles likely to have a mobile companion

Electronic Arts intends to make the free-to-play mobile games experience a part of its various franchises. This likely means that every major game published by the company will have some sort of mobile game attached to it. These mobile games will include a cash shop that will sell virtual content  to gamers. Typically, games that are overtly cavalier when it comes to in-game purchases are not well received among consumers.