Tag: ebay mobile shopping

eBay launches new service that could promote mobile commerce

| May 29, 2015

Company launched Promoted Listings service

E-commerce giant eBay has launched the beta version of its Promoted Listings service. The service is designed to serve as a self-serve, cost-per-sale advertising product. Using the service, merchants can engage consumers more effectively through mobile commerce. The service is currently only available for a small number of eBay merchants, as the company is testing the capabilities of the new service. Promoted Listings is expected to have a wider launch in June of this year.

Service will provide merchants with a way to engage mobile consumers more effectively

Promoted Listings will present desktop and mobile searchers that are optimized on the search habits of those using eBay as well as their purchasing habits. This may be particularly effective among mobile consumers. Merchants have been looking for a way to embrace mobile commerce, which has become quite popular among consumers. eBay believes that the mobile space has a great deal of promise, and has been devising new methods to provide effective mobile services to those using its platform.

Consumer data will allow Promoted Listings to provide targeted advertisements

eBay - Mobile CommerceThe company has access to more than 300 million shopping hours worth of data every month. This provides eBay with a significant amount of data that can be used to develop engaging marketing solutions. Using this data, the Promoted Listings service will be able to target consumers and provide them with advertisements that align with their specific interests.

Companies continue to show interest in mobile commerce

Mobile commerce has become a powerful part of the retail industry. Consumers have shown a great deal of interest in purchasing products online using their mobile devices, as they can shop whenever and wherever they want to. Companies like eBay are trying to find ways to make mobile commerce more convenient for consumers and providing new services, such as Promoted Listings, is one way to accomplish this goal. This service will not only be a benefit for consumers, of course, as it will also give merchants an effective way to engage mobile consumers.

eBay continues to pursue mobile commerce

| January 9, 2013

ebay mobile commerceMobile commerce becoming more popular with eBay

E-commerce and mobile commerce are gaining momentum and capturing the attention of consumers around the world. As smart phones and tablets become more common, consumers are looking for new ways to shop and purchase products. The more popular mobile commerce becomes, the more companies that emerge looking to establish their hold on the market. They may be unable to compete with those that have long been in the online retail space, however, such as eBay.

Analysts expect eBay to make a major push for mobile commerce in 2013

eBay has come to embrace mobile commerce in a major way. The online retailer saw major results from its mobile commerce initiatives during the 2012 holiday season. These results have helped encourage the company to continue its pursuit of establishing itself as a dominating force in the mobile commerce sector. Analysts from Canaccord Genuity suggest that eBay will continue to see promising results in mobile commerce as online shopping models become more efficient and optimized for mobile consumers.

eBay may soon compete with Amazon

Analysts suggest that eBay will see significant growth, especially in terms of the stock market, in 2013 because of the company’s focus on mobile commerce. Consumers have long been interested in purchasing products online, but have largely been restricted to their PCs. The advent of mobile technology and mobile commerce allow consumers to shop for products wherever they are. Analysts suggest that eBay currently boasts of the most robust mobile commerce services in the retail sector, which could put it in line to compete with Amazon.

Retailers expected to clash in the future

Amazon has also been showing extreme interest in mobile commerce. The company has long been at the head of the e-commerce race, but eBay is quickly becoming a major competitor. Both companies are expected to clash in the mobile commerce arena, with the victor being decided by the company that offers the most intuitive and efficient mobile commerce services to consumers.