Tag: digital shopping

Discover sees great promise in the mobile commerce space

| October 20, 2015

Mobile commerce continues to grow throughout the world

Mobile commerce is evolving quickly throughout the world, especially as more companies become involved within this space. Companies that develop mobile wallets are expected to see promising new opportunities in this sector, as they have come to play a major role in the mobile commerce market. Discover Financial Services believes that mobile commerce will become a powerful force throughout the world, as it continues to grow as consumers are becoming more reliant on their mobile devices when shopping online and in the physical world.

Consumers now expect an enjoyable digital shopping experience from merchants

Amy Parsons, vice president of global commerce at Discover, notes that digital shopping experiences are no longer simply luxuries. Consumers now expect retailers to support digital shopping, especially when it comes to shopping with a mobile device. Retailers will have to vastly improve the mobile shopping experience if they want to secure customer loyalty. Poor shopping experiences can drive consumers to other retailers that have better offerings. Those becoming mobile-centric are expected to be able to take advantage of promising new opportunities that they did not have before.

Discover sees promising opportunities for merchants that want to engage in mobile commerce

Mobile Commerce - Digital Shopping via mobileDiscover has been keeping track of the growth of mobile commerce, noting that more consumers are beginning to rely on mobile wallets when it comes to shopping online and in physical stores. The applications allow consumers to store a wide range of information, including digital coupons and loyalty rewards offered by their favored merchants. These apps also store financial information, allowing consumers to pay for products that they are interested in conveniently.

Discover to continue working with companies to help them become more mobile-centric

Mobile commerce is expected to continue growing, with Discover likely to play a larger role in this sector. The company is moving the important aspects of a merchant’s business over to the mobile space, as well as the digital space. The company will continue to work with merchants in order to provide them with ways to effectively engage mobile consumers.

Mobile commerce is gaining momentum

| February 20, 2015

IBM report shows that mobile traffic and shopping is on the rise in the US

Mobile now accounts for nearly half of all online retail traffic in the United States, according to the latest IBM Digital Analytics Benchmark. The report highlights the growing importance of the mobile space and how it is having a major impact on commerce in the digital world. The report makes note of the mobile commerce activity on Valentine’s Day, showcasing an increase in mobile shopping over what was recorded on the same day in the previous year.

Mobile traffic accounts for nearly half of all online retail traffic this year

According to the report, online shopping, as a whole, grew by 10% on Valentine’s Day. This may be due to numerous factors, including cold weather and powerful storms in some parts of the country. The report shows that mobile traffic accounted for 46.5% of all online traffic, highlighting the fact that many consumers are now using their smartphones and tablets to shop online. Higher traffic does not represent more sales, however.

Mobile commerce still represents a small portion of digital sales when compared to PC

Mobile Commerce - Mobile ShoppingThe report shows that mobile commerce represented 23% of all online sales, which is a 35% increase over mobile commerce sales last year. Mobile still represents a relatively small portion of online retail sales, however, as sales made from PCs remain the most significant force in online retail. The report shows that tablet users typically spent more than their smartphone counterparts. Tablet users spend an average of $98.56 per order, whereas smartphone users spent an average of $92.37 per order.

Mobile commerce continues to thrive because of its convenient nature

While PC still dominates the online retail space, mobile commerce is beginning to become a more prominent force. Many consumers are opting to shop for and purchase products from their mobile devices because of how convenient such a practice is. In the coming years, it is likely to become more common for consumers to participate in mobile commerce, especially during the holidays, when they want to avoid crowds and enjoy a convenient shopping experience.