Tag: china

Survey highlights the growth of mobile commerce in the Asia Pacific region

| March 10, 2015

Survey shows that mobile commerce is growing quickly in throughout the Asia Pacific region

MasterCard has released the results of its latest Online Shopping Survey 2014, which highlights the growth of digital commerce across 14 nations in the Asia Pacific region. Mobile commerce, in particular, has been quite popular in this region. More consumers are beginning to favor their mobile devices when shopping and the mobile Internet is expanding in many countries, making it easier for consumers to shop online. The Asia Pacific region is one of the fastest growing mobile commerce markets in the world.

China continues to be a leading mobile commerce market, with India following closely behind

According to the survey from MasterCard, China continues to lead n terms of mobile shoppers, with approximately 70% of the country’s mobile population using their devices to shop online. India may be the fastest growing mobile market, however, as smartphone penetration is accelerating throughout the country. Many Indian consumers are beginning to favor shopping from their mobile devices and they are taking advantage of new mobile commerce services that have been launching in the country.

Availability of mobile apps and services makes it easier for consumers to participate in mobile commerce

Mobile Commerce - Asia Pacific RegionThe survey shows that the growing availability of applications and services is making it easier for consumers to shop online from their mobile devices. These apps are quite popular, reaching the top of the list of items bought in the Asia Pacific region. Smartphones have also reached the top of this list, with more consumers opting to spend money on devices. These devices are being used for much more than basic communication and have become an integral part of people’s lives.

India may soon become the world’s leading mobile commerce market

India is expected to become a leading mobile commerce market in the coming years. The country already boasts of a powerful e-commerce market, which is becoming more mobile-centric as consumers begin to rely more heavily on their smartphones and tablets. A growing number of Indian retailers are investing more in the mobile space in order to connect with a new generation of consumers.

Digital spending is growing in China, thanks to mobile payments

| February 10, 2015

Report highlights the impact that mobile payments are having on digital retail

Mobile payments are gaining momentum in China. According to a new report from Forrester Research, the country is becoming one of the most active and fastest growing mobile commerce markets in the world. The report notes that e-commerce spending is on the rise, powered by the growing number of people that are using their mobile devices to shop online and make purchases. By 2019, the Chinese online spending space is expected to reach more than $1 trillion.

Companies may benefit from more mobile commerce activity

This may be good news for companies like Alibaba and Tencent, which have become heavily involved in the mobile payments space. Both companies are currently vying for dominance among mobile consumers, with Alibaba holding a lead. Online retailers have been enjoying the growth in digital spending, as they have managed to find new ways to engage consumers in an effective manner.

China is the largest online retail market

China Mobile Payments GrowthChina is currently the world’s largest online retail market. In 2013, more than $307 billion in online sales were made throughout the country. According to Forrester Research, more than $440 billion is expected to have been made in online sales during the last year. The growing prevalence of mobile payments services is making this growth possible. Many payment firms have begun to emerge in China, looking to support the adoption of mobile commerce and make this sector more accessible to consumers. The country’s banks have also begun supporting mobile payments.

Mobile payments are expected to become more common and better supported in the coming years

In the coming years, China will likely continue proving itself to be a promising mobile commerce market. New mobile applications that support transactions are likely to become more common and consumers are expected to rely more on the Internet when they are shopping for products. As such, retailers are expected to place more focus on the mobile and digital spaces in the hopes of connecting with consumers that exist therein.