Tag: blackberry apps

BlackBerry is placing its focus on software as smartphone business trembles

As its handset sales remain lower than the Canadian company had hoped, it has slashed 200 jobs.

The restructuring strategy at BlackBerry has been continuing and, on the heels of a job cut affecting 200 people, the struggling Canadian handset manufacturing is now directing its attention toward software.

The company barely has any mobile device models left on the market shelves and their sales simply aren’t cutting it.

Because of this, BlackBerry appears to be shifting its focus in order to send its resources in the direction of mobile apps for consumers and services for businesses – areas in which the company has managed to excel, over the years. The market share of global smartphone sales currently held by the Canadian mobile device maker is a measly 0.3 percent (as of the third quarter of 2015), according to data from Gartner. That said, when it comes to business security software and other forms of applications, the brand is managing to steadily improve its position.

Even the switch that BlackBerry made to Android does not appear to have been enough to boost its smartphone sales.

Blackberry - Focus on SoftwareJohn Chen, CEO of the company, announced that the company didn’t intend to step away from hardware and, as a part of that strategy, the company released the Priv smartphone, which was based on Android instead of on its own proprietary operating system. The hope was that the more popular mobile platform, in combination with the exponentially larger availability of mobile apps, would be enough to draw consumers back to the brand. Unfortunately, while it did see an increase in sales, it doesn’t look as though it was enough to rescue its hardware business.

The device, itself, is quite unique, and it isn’t difficult to see why the company would feel that it had draw for consumers. Its large 5.4 inch touchscreen also offered a slide-out physical keyboard, for users who would prefer the ease of a mechanical way to type. Its 18 megapixel primary camera (which also allows for 4K video recordings) featured autofocus and an image stabilizer. It is NFC technology enabled and offers about 22 hours of battery with standard device usage. It also comes pre-loaded with security and privacy apps. Its retail US price is $699.

That said, while it doesn’t look like BlackBerry has reached the point where it is phasing its smartphones out of production, predictions look as though its hardware options are going to become slimmer as the year progresses.

BlackBerry PRIV apps have already arrived at the Play Store

The first smartphone from the company based on Android will start shipping in under two weeks.

The first among the signature BlackBerry PRIV apps for the first smartphone powered by Android that has been made by handset maker have now been uploaded to the Google Play Store.

This has been done in anticipation of the release of the smartphone, which is expected in mid-November.

Among the signature BlackBerry PRIV apps that have already been uploaded to the Play Store are the DTEK for the brand as well as the launcher, keyboard and the camera application. At the moment, it doesn’t appear as though it is possible for people without that specific smartphone to download those mobile apps. Attempts have been reported online and have stated that other device users simply receive a message that says that the apps are not compatible with their devices. This has come as a disappointment to consumers who had been hoping to be able to try out BlackBerry’s keyboard on their own smartphones, for example.

The benefit of the BlackBerry PRIV apps at the moment comes from the descriptions of the features.

Blackberry PRIV apps in Google PlayThe descriptions that have been shared for these mobile apps are now providing those who are curious about the devices with a window into the details of several of the features that would be available in the upcoming smartphone.

The DTEK description provides an especially clear view of the app. Until now, BlackBerry has not provided a great deal of information with regards to its functionality and has said only that this application will make it possible to be able to better manage their smartphone security and safety levels. However, the description that has been posted on Google Play with regards to this signature app has shown a much larger amount of information. It has offered a comprehensive overview of the various permissions that the user must grant to the application that they will have installed onto the PRIV.

Furthermore, those BlackBerry PRIV apps are able to scan the device of the user in order to provide the owner with suggestions with regards to what they can do to better enhance their device security.