Tag: bigcommerce

Mobile commerce firm raises $1 million in funding

Apptive announces additional funds raised

Apptive, a mobile commerce firm based in Texas, has announced that it has raised over $1 million in funding through recent efforts. The firm offers services to those looking to develop their own mobile commerce applications. A growing number of retailers and online merchants are beginning to focus on the mobile sector in order to take advantage of the swell of consumers that have come to populate this sector in recent years.

Consumers are becoming increasingly mobile

With smartphone and tablet devices becoming more common among consumers, retailers have had to change their engagement methods in order to ensure their continued relevancy. As such, many companies have come to take mobile commerce more seriously. Over the past three years, retailers have been dabbling in various mobile solutions that promise to boost their consumer engagement. Few of these solutions have managed to deliver on this promise, however, encouraging retailers to take matters into their own hands.

Apptive seeks expansion

mobile commerce firm raises moneyMany retailers are interested in developing their own mobile commerce platforms. Apptive can assist in this endeavor by providing services that are specifically tailored for such initiatives. The funding that the firm has risen recently will aid in the expansion of its services and assist the firm in establishing new partnerships with merchants operating in the mobile sector.

Partnerships add momentum to Apptive’s allure

Apptive’s Easy App platform officially entered beta testing in the spring of this year. The firm has been seeking out partnerships with companies in order to establish a more formidable presence in the mobile commerce space. Apptive has partnered with Bigcommerce, Colusion, 3dcart, and Shopify and has managed to establish a strong following based on these partnerships. Bigcommerce, for instance, has reported that 70% of its merchants who create an application through Apptive go on to publish the application to their customers, securing a significant financial boost.

Mobile commerce is a big hit with Bigcommerce

Mobile commerce big hitBigcommerce marks the increasingly popularity of mobile commerce

Mobile commerce has been a very beneficial force for Bigcommerce, an e-commerce platform catering to small businesses. The platform represents some 30,000 small and medium-sized businesses around the world, many of which have become increasingly interested in engaging mobile consumers. To this end, these companies have been adopting new mobile commerce services. As these companies put more focus on mobile commerce, consumers are becoming more apt to use their mobile devices to shop and purchase products, according to Bigcommerce.

10.2% of 2012 sales were made from mobile devices

Bigcommerce notes that 10.2% of all sales for the companies it represents are coming from smart phones and tablets. This accounts for approximately $84 million in online sales throughout 2012. Sales make through Apple devices, such as the iPhone and iPad, registered $46 million, representing 84% of all online mobile sales during 2012. Bigcommerce notes that the Android platform saw $13 million in sales during the same time period.

Retail industry continues to be a strong supporter of mobile commerce

Mobile commerce has become especially popular within the retail industry. Many retailers had been made aware of the potential gains they could see through engaging mobile consumer several years ago, hence the nearly universal adoption of mobile marketing. Mobile commerce could further these benefits, especially as consumers become more interested in using the smart phones and tablets to shop.

Android may be more plentiful, but not necessarily popular for mobile commerce

The information from Bigcommerce conflicts with information concerning smart phone ownership. Android devices account for 52% of all smart phones in use, while iPhone represent roughly 34%. Bigcommerce notes that the higher number of Android devices available is due to the fact that the platform is licensed to many groups, while the iOS platform is almost entirely exclusive to Apple. Even though the Android seems to be more prevalent, that does not mean that it is more popular in terms of mobile commerce.