Mobile payments gain traction in Australia
As mobile commerce grows more popular around the world, new payment platforms are emerging in several markets. In Australia, mobile payments start-up FLASHiZ has announced its official opening in Sydney. The start-up has plans to launch its new mobile payments platform in the coming months in an effort to engage the growing number of mobile consumers in Australia. FLASHiZ aims to make mobile payments as accessible to consumers as possible and will be focusing on numerous tools to ensure that this is possible.
FLASHiZ puts QR codes and NFC tags to good use
FLASHiZ leverages both QR codes and NFC tags in order to facilitate mobile payments. NFC technology has long been a staple in mobile commerce and most modern mobile commerce platforms are based upon the technology and its capabilities. Not all mobile devices support NFC, however, which is why FLASHiZ also makes use of QR codes. The codes help facilitate mobile payments for those that do not have NFC-enabled mobile devices.
New platform can help with loyalty programs
FLASHiZ expects that its mobile payments platform will be integrated into stores and other sectors in the coming months. The company’s software could serve a variety of purposes as it does not only involve mobile commerce. FLASHiZ notes that its software can be used to develop and manage loyalty programs designed to engage consumers that rely heavily on the smartphones or tablets.
FLASHiZ may be able to find success in mobile payments
Mobile commerce has been seeing modest growth in Australia recently, but the country is still considered an attractive market for this sector. Companies like FLASHiZ are becoming more common as demand for new mobile payments platforms grows. Larger companies have yet to find significant traction with consumers in this sector, which may provide FLASHiZ with an opportunity to find some degree of success in its endeavors.
Mobile payments projects capture the attention of consumers
As mobile payments become more common, so too do the various trial projects that aim to spur progress in the mobile commerce field. Trial projects are important as they help expose consumers to the idea of mobile payments and let them experience the convenience that mobile commerce platforms offer. These trial projects are not solely for the benefit of consumers, of course, as the companies responsible for these projects have an opportunity to ensure that their mobile payments systems actually work.
Eftpos to launch new project in July
Eftpos, a commerce company based in Australia, has announced that it will launch a new mobile payments trial project in its home country in July of this year. The trial project is associated with an overarching partnership the company has with C-SAM, another company invested in the mobile commerce field. The project itself will promote the use of NFC-based mobile payments systems in Australian stores, which will be used to facilitate transactions from consumers as they make small purchases.
Mobile payments projects to make use of NFC technology
NFC technology is often considered one of the pillars of the mobile payments world. The technology is chiefly responsible for supporting mobile transactions as it is capable of transmitting and receiving digital information over short distances. NFC technology has recently been attracting criticism due to concerns regarding mobile security. While the technology can be used for mobile payments, it can also be targeted by hackers to access a person’s financial information. Eftpos, as well as the other companies invested in mobile payments, has made security a top priority.
Etfpos eager to accommodate consumer needs
Eftpos represents more than 80% of the daily transactions made in Australia. The company has a strong interest in mobile payments due to the changing interests of consumers. Those with mobile devices are beginning to demand new commerce services in order to accommodate their needs. Eftpos is well positioned to meet these needs and believes that mobile payments may soon replace traditional forms of commerce in the future.
