Tag: augmented reality app

AR is the next step that the major Canadian bank is doing to compete within its market.

Royal Bank is updating its mobile application to help to incorporate a number of new state of the art features to appeal to customers who enjoy location based mobile services, but with a unique twist in the form of an augmented reality app element.

All a user needs to do is to open the map in the application and the AR feature will display the results of the query.

The augmented reality app is meant to help to make it easier for customers to be able to find the nearest Royal Bank (RBC) ATM or bank branch. The AR function provides a live streetscape that uses icons to guide the customer to the nearest location, including the distance to get there. The key to this update is to make the location feature easier and more convenient for the customer to use.

The bank’s augmented reality app is only the latest in its many smartphone friendly options.

According to the head of the emerging payments division at RBC, Jeremy Bornstein, “Making continuous improvements to our mobile app to allow our customers a smooth user experience is a priority for us.” The tool that allows customers to locate branches and ATMs is among the most commonly used in the existing mobile app from the bank, he added.

The bank believes that by combining this popular feature with a live street view that incorporates various location based elements, it has enhanced the usability and effectiveness of this tool in a very practical and appealing way.

In order to use the augmented reality feature, the latest version of the mobile app is required. The “Find a Location” function needs to be opened and the icon the icon can be tapped to turn the smartphone’s camera feature on . The application then links the compass in the device with the live image and its location based service with the RBC location database in order to guide the customer to the nearest branch or ATM location.

That location is presented on the screen and then the augmented reality app provides on screen directions to bring the customer from his or her present location to that of the desired ATM or branch.

Passengers on public transit in Aberdeen are now taking advantage of new technology based entertainment.

Commuters taking the public transit buses in Aberdeen, Scotland now have a brand new augmented reality experience available to them that will allow them to gain a great deal more entertainment out of their rides.

Through the use of mobile devices, they can now enjoy high tech entertainment while onboard.

Using smartphones and tablets, passengers on these Scottish are able to open up an interactive video channel that gives the viewer the choice to view a range of different content, including information about the transit services, interviews with staff, movie trailers, and even the ability to purchase tickets or surf the web.

There are 35 First Aberdeen buses that have been equipped with this augmented reality feature.

To make this service more readily available to a larger number of mobile devices, the buses also feature free WiFi for riders. This initiative has been generating a considerable amount of activity from passengers. In fact, since it first launched in November, there have been thousands of individuals who have accessed the content available through this AR channel.

All that riders need to do to access the AR material is to follow the instructions on the bus seat backs for downloading the free First Scotland app from Google Play or the Apple App Store. The app makes it possible to aim the mobile device at the seat back to trigger the video channel so that it can be streamed into the smartphone or tablet.

According to the General Manager of First Aberdeen, Duncan Cameron, “Our new augmented reality channel brings our seat backs to life and I hope makes bus travel that little bit more interesting and enjoyable.” He also went on to say that the transit system believes that they are the first company of that nature around the globe that has implemented AR tech on the backs of bus seats in order to help to encourage ridership on their vehicles. The sheer number of uses that the feature has seen until now has revealed the type of interest that this can, indeed, draw.