Tag: augmented reality app

Augmented reality crowdsourcing effort begins for massive project

| July 24, 2013

Dekko is attempting to create a world comparable to the one in The Matrix with the help of real people.

Matt Miesnieks has launched an augmented reality project reliant on crowdsourcing in order to help his company, Dekko, to re-create as much of the world as possible, including some of its finest little details, in a digital form.

The hope is to take advantage of every possible camera and turn it into a scanner for the project.

According to Miesnieks, “In effect what we’re doing is taking every camera — in Glass or in smartphones – turning them in 3D scanners, and then taking all of those images to build a 3D model of the world.” Though this may appear to be a daunting project, to say the least, the Dekks team feels that it has what it takes to make it happen.

The team is highly experienced in technology and augmented reality and has learned from this experience.

Augmented reality and crowdsourcingBoth Mike Miesnieks and his wife, Silka, who is the cofounder of Dekks, are Layar veterans. That augmented reality company was able to ride a considerable wave for the technology while it was still brand new. According to the couple, they have learned a tremendous amount from their time with that company, particularly that the traditional form of AR technology has been, in essence, a failure, so far.

He explained that “If the app works on one page of a magazine but not the next, people might use it once, but they’re going to toss it away.” From the standpoint of the experience for users, augmented reality may not, therefore, have lived up to the hype that has surrounded it.

The digitization process from Dekko is still considered to be somewhat on the rough side, but the couple says that this will lead to a rapid improvement. They have decided that instead of creating an augmented reality platform on the weak capability of a camera to be able to recognize the tremendous variety of different kinds of object that are found throughout the world, they are eliminating the entire concept of recognition.

Instead, the new augmented reality experience that is Dekko’s goal, is an entirely digitized world.

Augmented reality to contribute to learning in thousands of classrooms

| July 22, 2013

A new deal with Aurasma has schools using A.R. technology to help to provide a high tech educational experience.

A new educational augmented reality deal with Aurasma is about to build on the already hefty client list that is approximately 20,000 long for that company, which also has 6 million monthly active users.

Since the beginning of the year, the company has seen its customer base increase by 17 percent.

Aurasma is already providing augmented reality technology in over 100 different countries and its usage includes campaigns with companies such as GQ, Dreamworks, and Vanity Fair. Now, the firm has just secured a new deal for providing educational technology with Walsworth Yearbooks. This will allow the tech to be integrated into school lessons across the United States.

This will allow student in schools across the United States to create their own augmented reality content.

Walsworth is among the largest 50 publishers in the United States and it will be providing students with support to teach them how to use Aurasma Studio CMS to create augmented reality content.

This deal follows closely on the heels of the launch of its augmented reality app called Yearbook 3D. That allows students with mobile devices to be able to scan their yearbook covers and event supplement in order to be able to access animations and video content. The head of global marketing at Aurasma, Lauren Offers, said that “Aurasma’s Partners in Education program was designed for partners like Walsworth to take advantage of Aurasma’s powerful platform and help educate the younger generation on emerging technologies like augmented reality.”

Offers also added that they have been impressed with the commitment and dedication demonstrated by Walsworth in temrs of providing young adultAugmented Reality - classrooms and yearbookss with greater empowerment for embracing state of the art technologies such as augmented reality, which helps to bring the Aurasma platform to “the next level”.

The vice president of marketing and communications at Walsworth, Alex Blackwell, also added that beyond being a primary technology assistance provider for what could potentially be thousands of different schools, the company will be exposing augmented reality technology to “tens of thousands of students.”