Tag: augmented reality

Mind Commerce report targets global augmented reality market

| October 18, 2012

 

Global augmented reality market forecasts from Mind Commerce

Mind Commerce, a leading market research and consultancy firm, has released a new report concerning the global augmented reality market. The report, titled “Augmented Reality: Global Market Analysis and Forecast 2012-2017,” highlights the various trends that exist in the global market and provides some insight on why augmented reality may be growing so popular. Mind Commerce suggests that one of the reasons augmented reality is becoming so popular is because of the large number of smart phones and high-tech mobile devices currently available.

Report ties growth of global augmented reality market to rise of smart phones

According to the report, Mind Commerce suggests that augmented reality is currently a niche market opportunity. The technology is capable of presenting consumers with a wide array of digital content and entertainment. Because the entertaining aspects of augmented reality are so prolific, the technology has seen limited practical use, thus is less appealing than other interactive technologies that can provide practical services. This is likely to change, however, as companies like Google, Samsung, and Qualcomm begin finding new ways to make use of augmented reality.Augmented Reality Market Report

Growth may be powered by government interests and cloud computing technology

The report predicts that the global augmented reality market will see exceptional growth over the next several years. Developers of augmented reality applications are expected to benefit greatly from the growth the market experiences, especially as the world’s governments begin showing more interest in the technology. Cloud computing is also expected to contribute to the growth of the augmented reality market, enabling more robust services to become available to consumers.

Mind Commerce offers glimpse at trends directing global augmented reality market

Mobile technology is evolving at a rapid pace. Demand amongst consumers for new, highly powerful mobile devices is rising. As technology becomes more advanced, the possible uses of augmented reality continue to expand. The report from Mind Commerce aims to forecast the advances made in the augmented reality field over the next few years, providing those interested in the report with some insight on the trends that are affecting the market.

Holden embraces augmented reality to train new workers

| October 16, 2012

Holden makes use of augmented reality provided by University of South Australia

Augmented Reality TechnologyAustralia’s Holden Vehicle Operations, a subsidiary of General Motors, has teamed with the University of South Australia to make use of a new augmented reality system that will help train new workers. Holden has taken note of the potential savings it could see through utilizing an automated, high-tech training system that is equipped with augmented reality. A team of developers from the University of South Australia have crafted the system specifically for Holden, making the manufacturing company one of the very first in its industry to make use of the technology.

Augmented reality beginning to see practical use

Augmented reality is often used in advertising because of its capability to engage consumers with mobile devices. The technology is capable of enhancing the real world with digital content, which can range anywhere from video to simple text. Many companies around the world are becoming enthralled with the prospects of augmented reality in marketing, but Holden believes that the technology can have a more practical use and plans to put this belief to the test.

System to provide new workers with detailed training

The augmented reality system will provide new workers with digital tutorials concerning the manufacturing processes they will be involved in. Two projectors housed in a simple enclosure will be responsible for painting digital displays over the real world environment. These displays will provide trainees with contextual information that is expected to assist in the learning of their profession. The system is considered safer than traditional training methods, which had given inexperienced workers hands-on training with equipment they did not yet understand how to use.

Augmented reality could save Holden some money

Along with creating a safer atmosphere for trainees, Holden expects that the augmented reality system will held drive down the costs associated with training new workers. Because trainees will not be handling equipment they are unfamiliar with, Holden is reducing its exposure to financial loss if an accident were to occur. The system also reduces the need for personnel to devote extensive amounts of time to the training of an individual, allowing experienced workers to keep their productivity high while trainees make use of the detailed augmented reality system.