Tag: ar technology

Developers from the company have now revealed the latest AR tech for cars instead of mobile gaming.

Though augmented reality is rapidly finding its place in areas such as mobile marketing, gaming, and other forms of entertainment, Pioneer has just unveiled a display that uses the technology which would be used in vehicles.

This technology mounts an LCD screen right onto the dash of a vehicle, where its navigation and stereo are traditionally located.

The augmented reality technology also uses a camera that would be located behind the vehicle’s rearview mirror. This allows an augmented reality effect to be created, where an image is projected onto the windshield overtop of the actual view.

This augmented reality display also relies on lasers to create “floating” images over the real view.

The images look as though they are floating a few feet in front of the vehicle’s position, even though they are actually simply projected onto the windshield’s screen. This trick gives the viewer the feeling that they are seeing graphics that are outside the vehicle, even though they are simply projections on screens above, where the sun visors would typically be positioned.

This trick is not only interesting and fascinating to many, Pioneer is saying that the augmented reality may actually help the driver in his or her experience behind the wheel. The display provides a great deal of information that all moves and interacts with the view of the road through the windshield. Arrows displayed on the screen help to make use of GPS guidance in order to lead a driver to his or her destination.

Furthermore, small balloons help to identify important areas that are approaching in the distance, such as restaurants, gas stations, and other locations. The camera can even allow the augmented reality technology to reinforce various other forms of information already visible, such as stop signs, traffic lights, yield signs and various other important forms of signage. The technology helps to provide these alerts in real time along with the view of what can actually be seen through the front window of the vehicle as it moves.

The mobile marketing effort is being made in the hopes of reaching the Millennials generation.

Augmented reality is a form of technology that is gaining a much higher level of attention, lately, as it is proving its worth in mobile marketing and advertising, particularly in the younger smartphone carrying generation.

As a growing number of companies advertise over mobile, new and interesting methods are needed.

As the competition for attention becomes more intense over mobile, it is taking new and unique approaches to stand out from the crowd. This is especially true among consumers in the Millennials generation, who use their devices the most and are hit with the largest amount of content over that channel. This is why Meredith has decided to use augmented reality.

By choosing augmented reality, Meredith is hoping to stand out to moms in the Millennial generation.

According to the Meredith Parents Network president, Carey Witmer, evp, despite the fact that Millennials have greatly embraced technology, there hasn’t been much of a depletion of the readership of its print publication. Witmer pointed out that “I don’t know anyone who has ditched print altogether,” and she added that “We see a very stable base of print readers.”

The augmented reality feature is not meant to try to replace the print version of the publication, which Meredith Parents Network feels is as strong as ever. Instead, it is showing that it has embraced the changes that have been made in the average lifestyle of many parents, and is offering additional content that reflects that because it is smartphone or tablet compatible.

The Mom+ app has now been available over several weeks to help to enhance the experience for its readers. Witmer declined to say exactly how many downloads it had received, but she did say that she is encouraged to see that a sweepstakes that requires the app saw over 25,000 entries.

This may seem like a small figure, considering that the augmented reality and mobile strategy from Meredith is a scale play, and the publication has a monthly delivery of 36 million consumer touch points, but the app provides important information as Meredith is looking to roll out a similar model for some of its other brands, such as Every Day and Better Homes and Gardens.