Tag: ar app

This new digital passport is designed to provide amusement for travelers as they kill time.

Blippar has just unveiled the latest augmented reality offering in its lineup, which is made up of a digital passport that is designed specifically for travelers who need to be kept amused throughout their long and otherwise boring journeys.

Specifically geared toward children, the hope is to keep stress levels down for parents on trips.

While traveling, many parents experience high stress and anxiety levels in attempting to keep their children entertained. The augmented reality passport from Blippar is meant to help to improve that situation and make family trips far more pleasant.

The augmented reality passport allows users to view “blips” that can keep them entertained.

When kids use the augmented reality app with their British passports, travelers will be able to watch a three dimensional plane appear to take off from the document. They can then tap the plane in order to navigate a number of different games that are inspired by vacation themes. Beyond games, it also features helpful tools such as checklists for packing.

The augmented reality passport also offers common phrase guides in French, Italian, Spanish, and Croatian, along with their phonetic pronunciations. This allows the experience to be not only fun and interesting for the traveling children, but also helpful and educational.

The Blippar CMO, Jess Butcher, explained that “With 14 million UK holidaymakers expected to go abroad this summer, we wanted to create something fun, informative and engaging that any person travelling abroad could use.” She also added that children are frequently bored when they need to sit around waiting in places such as airports, so the company wanted to come up with something that would allow families to focus on enjoying their vacations together, instead of being stressed and anxious because of rangy kids who aren’t being adequately simulated.

Only the front cover of any passport needs to be “blipped” in order to access the augmented reality features and provide travelers with an interactive travel experience that the children can enjoy. The app works for Android and iOS devices.

The furniture company is using the application to give a 3D display of how its products fit in a room.

IKEA shoppers will no longer need to rely solely on their imaginations when considering various furniture items for their homes, because of a new augmented reality app that will allow them to preview the piece in a 3D real time image.

Though walking through the store with a measuring tape is still important, it can also be very confusing.

Shoppers can’t always tell if a piece of furniture will fit properly into a room, or how it will look once it gets there, even when they have measured the space and the piece. Instead, they have been forced to rely on their imaginations and their memories to try to decide whether or not they are making the right choice. But IKEA intends to provide a helping hand through the use of augmented reality that can be used on a mobile device.

The augmented reality app from the Swedish furniture maker is Android and iOS compatible.

The new augmented reality feature to the app lets the 2014 catalog be used by the consumer along with his or her smartphone or tablet, so that they will be able to view in real time how a piece of furniture will look in one of the rooms of their home. Though this is not a perfect depiction of exactly how it will appear, it will certainly provide the shopper with a much clearer image of what they can expect, right there in their own homes.

According to the Ikea North America chief marketing officer, Leontyne Green Sykes, “While the hard copy is still relevant, allowing readers to tear out pages to create collages of the things they like, it’s also exciting to interact, throughout the year wherever you are, with a catalog when it becomes a mobile piece with a digital component.” The augmented reality feature is one that the CMO claims has been “desired by our users since we launched the app last year.” That first version of the app was downloaded by 8.5 million users last year.